Absen Light Box facilitates the creation and efficiency of dynamic outdoor digital advertising

This solution simplifies the work of advertisers, helping them drive engagement and purchase from target audiences, with high visual quality content to stand out from the competition at all times.

A priority for advertisers is that their messages attract in an attractive and differential way with respect to the rest, A goal that the solution Absen Light Box wants to facilitate and simplify, helping them with the secure and defined delivery of high-quality content, with centralized management and especially suitable for application in outdoor public areas with high traffic of people.

With the arrival of 5G technology and the development of smart cities, Advertisers can benefit from connected infrastructure in metropolitan areas due to growing demand for digital advertising, which means advertisers need to deliver high-quality ads efficiently to stand out from their competitors.

Absen's Light Box solution has been developed for application in public areas with high traffic outdoors, Including street furniture, lamp posts, bus shelters, Airports, metre, Railway stations, Gas stations, shopping malls, Business districts, Exhibition Centers, Etc.

As they point out from Absen this proposal is backed by "our experience and as an international benchmark for eleven consecutive years in high quality Led panels, Recognized by customers for its reliability and performance in capturing the public's attention and presenting vivid images of products and services, in order to increase advertising revenue and build brand awareness".

The Absen Light Box solution also allows centralized management. Advertisers can achieve the dissemination and management of their information quickly in a centralized online platform, via mobile devices, Helping advertisers update their advertising program quickly.

Absen has a wide range of Led screens for DooH, among which the recently presented AW series stands out (more details on Digital AV) , suitable for application in the Light Box solution.

With a brightness of 5.000 nits and a refresh rate of 3,840Hz, This range of screens shows optimal viewing even in direct sunlight. Available at 2,8 mm and 3,9 pixel pitch mm, AW Series features high pixel density ensuring excellent visibility at short viewing distances, of 3 to 5 metre, to capture the attention of passers-by with attractive advertising.

To improve the viewing experience of audiences can also incorporate an intelligent control system of light sensors in the Led of Absen, so ambient light levels are detected and screen brightness is automatically adjusted for optimal performance.

This outdoor Led screen facilitates the return on investment for advertisers thanks to its stability, as they are designed to withstand extreme and changing weather conditions, with reliable operation 24/7.

In addition, The screen has IP65/IP54 waterproof protection to withstand heavy rainfall, Strong winds and harsh environments, with temperatures ranging from -20°C to +50°C.

Absen Light Box provides centralized content and device management, with an online platform for customers to schedule, Disseminate and manage ads through web browsers, regardless of the operating system they use, and review their schedule as often as they need based on schedules, Events, Parties, Etc. to increase message impact and efficiency.

To maintain security at all times, Access to this online platform for content management can only be done by authorized users. The system backs up data automatically, It encrypts content during transmission and blocks it in the terminal to ensure the accuracy and integrity of advertisements.

Online platform makes device management simpler and smarter. You can monitor the operating status of displays and send periodic reports to users automatically. Once errors and warnings occur on the Led screen, The system sends alerts to users immediately to minimize damage.

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