D'stric brings dynamic wave-shaped anamorphic technology to Coex's Led Dooh display

Korean creative agency has generated this stunning and dynamic visual experience, called 'Wave', on the screen Led advertising Dooh largest in the country, with a surface of 1.620 m² of the firm Samsung, result of joining two large visual systems by a curved edge.

When technology is combined and integrated with creative content, the result is as shocking as the one shown on the huge screen Samsung Smart Led Signage (with an area of 80×20 metre), located on the exterior façade of SM Town Square and on the K-Pop convention center and shopping complex Coex Seoul (more project data at Digital AV).

This spectacular visual experience, Called Wave (wave) has been made by the creative agency d'strict, which has integrated anamorphic technology into which, to date, is the largest advertising screen in this country, creating a large-format three-dimensional dynamic and optical effect that displays elements (in this case a big wave) from a concrete perspective and offering a unique immersive experience and visual illusion that is accompanied by the sound of a wave.

As they point out from this company, "Wave is our first licensing project with anamorphic visual technology, which is shown with enormous success on the façade of Coex, South Korea's largest digital hd outdoor advertising display. Our goal is to develop numerous high-impact visual content that can be consistently adapted to any size and shape of the screen.".

To deliver this incredible effect and achieve a unified and coordinated image, is huge Samsung Led screen installed on the façade of Coex is formed by 31.000 high resolution smart Led modules (7.840×1.952 Pixels), with a brightness of 9.000 nits for optimal viewing in direct sunlight and at great distance.

As you already analyzed this daily digital, the agency d'strict has used this optical and dynamic visual illusion in projects of indoor Led installations, such as the one carried out at the headquarters of the multinational tire company Nexen, in the city of Seoul.

Other articles on Coex SM Town Korea, d'strict, Nexen, Samsung