Philips PDS appoints Sian Rees to power the company's software strategy

In his post, as Director of Global Software Products, work with trusted partners in their Android signage display and professional TV divisions, in order to bring more benefits and added value to customers in verticals such as hospitality, enterprise, Health or education.

Philips Professional Display Solutions (PDS) has named the visionary AV, Sian Rees, to lead the software strategy of global partners for the company's professional TV and signage ranges.

With a trajectory of almost 20 years, brings a wealth of AV and B2B experience to the newly created role of Global Software Product Manager, having overseen a number of successful product launches in the healthcare field, pro-AV, Augmented reality and hospitality in recent years.

Originally from Seattle, Sian joined Barco in 2001 and moved to Belgium in 2006, where he held several key positions for the management of products and programs during a period of 14 years. This included managing the creation and launch of Barco's then-revolutionary wireless presentation system., ClickShare.

His responsibilities at Philips Professional Display Solutions include developing the company's software strategy., working with trusted partners in their Android-powered signage display divisions and professional TV. This includes enhancing and establishing new and existing partnerships to help bring more benefits and added value to customers across multiple verticals., including hospitality, enterprise, health, Education and venues, among many others.

Chris Colpaert, Managing Director EMEA, AP and NA, described passion, Sian's desire and foresight for the future as an invaluable asset, which fits with Philips Professional Display Solutions' strategy to bring cutting-edge products and solutions to market.

“We are delighted to announce that Sian has joined the company.. Her skills make her the standout choice to help us take the robust solutions we're already achieving with our partners to the next level.. Philips Professional Display Solutions has a long history of providing innovative and cutting-edge collaboration solutions. With the contribution of Sian, along with the releases made in ISE 2020 and an increasingly robust work plan, The future has never been brighter”.

Sian has described the position as a perfect fit for her experience and, "after witnessing the product launches of Philips Professional Display Solutions at ISE 2020 in Amsterdam, including the new range of MediaSuite hospitality TVs and the T-Line and C-Line interactive screens for education and business respectively, I can't wait to get started. There has been incredible organic growth around software at Philips Professional Display Solutions in recent years, with some very strong relationships and the company wants to continue to develop this and I look forward to working with existing and new partners to bring even more customer-driven value propositions to market across all our screens.”.

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