Quividi updates its Dooh audience measurement and digital signage platform

In order to adapt to the current situation, in which more and more people wear face coverings, the new version of AMP allows the detection of those wearing a mask.

Quividi has developed an improved version of its audience measurement platform (Audience Measurement Platform – AMP) allowing detection even of those wearing face masks, which offers greater fidelity in the analysis.

In an effort to slow the spread of COVID-19, More and more countries recommend and even require the use of masks in public or indoors where there is a flow of people.. As a result, the number of people covering their faces has increased, presenting new challenges for Dooh video analytics and digital signage solutions that rely on face detection and analysis.

“As lockdown restrictions ease, It is essential for our clients (shopping centers, public transport or store operators) monitor audience recovery in real time. In this context, it is necessary to measure the total reach of the audiences, including those who wear masks”, comments Laetitia Lim, CEO of Quividi.