The exhibition immerses visitors who tour this installation of the Swiss city in the cultural phenomenon of football video games.

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The exhibition eFootball. The virtual pich has been designed and built by Mediapro Exhibitions (Division of the Mediapro Group Specialized in the creation and development of exhibition and museographic projects), commissioned by the FIFA World Football Museum, Located in front of the headquarters of this federation, in the Swiss city of Zurich.

It is a permanent interactive exhibition dedicated to the cultural phenomenon of football and the increasingly followed eSports that immerses the visitor in the world of virtual football, Thanks to the integral project carried out by this company.

During your tour, Visitors will discover the latent passion for football video games and online competitions through technology, tournaments and the lifestyle that accompanies them. Mediapro Exhibitions was awarded a design competition, Creating and installing this experience.

blankThe project, to which the company has dedicated three months of work, represents a significant step for the museum in the eSports environment.

The new space of the permanent exhibition, that occupies a 180 m2, incorporates different state-of-the-art technology facilities, as videomapping, A large interactive table, An interactive smart mirror (magic mirror) and the so-called Gaming Pods, for visitors to test their skills in the FIFA video game. It also has showcases with retro consoles, eSports club jerseys and the iconic FIFA eWorld Cup trophy, among others.

Mediapro Exhibitions has also designed and built for the FIFA Museum a large space or hall, with a surface of 300 m2, that recreates an eSports event, with a stage, Stands, play areas and a large screen to follow the competitions.

In this space, FIFA Museum officials plan to hold a festival and a program of cultural activities over the next six months.


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by • 22 jul, 2020
• section: Case studies, display, Signal distribution, projection, augmented reality