StairMedia brings its dynamic Led advertising system to large stadiums

The emblematic London football stadium of Wembley has been the last to show this innovative advertising system from the Spanish company, which commercially energizes the access stairs to the stands and also allows emergency and evacuation messages to be displayed if an incident occurs.

The patented dynamic advertising system of the Spanish company StairMedia, with headquarters in Barcelona and offices in Mexico and with an expansion strategy to other countries such as the United Kingdom with local partners, consisting of energizing spaces hitherto not exploited commercially, such as the access stairs to the stands of the venues, with highly resistant LED technology supports, has spread to top-level international competitions.

At its debut in Spanish competitions such as the final of the Copa del Rey basketball, which was held last February in Malaga, followed the Endesa League held in June in Valencia and, just a week ago, has represented an important international leap with its use on the stairs of Wembley Stadium, in London (United Kingdom), during the football semi-finals of the FA Cup, with the collaboration of a local partner.

Specially designed for optimal viewing by television viewers, exponentially increasing the impact of the message, StairMedia's dynamic advertising system represents a step forward in the commercial exploitation of spaces in which, at most, static ads were displayed. In this sense, The Spanish company has found a spectacular business opportunity in the steps of the vomitoria stairs of sports venues and stadiums..

This system, for which the company has the world patent, offers a high image resolution with Led supports that generate images or banners of interconnected LEDs that adapt without problems to the steps, to the stairs of the vomitories of this type of facilities, distributing custom branding and creative from event sponsors.

The LEDs are covered by an ultra-thin casing, approved to withstand shocks and maintain vertical geometry on each step and flight of stairs, forming a single dynamic image, which, in addition to the commercial sphere, can be used to create a 'fan' experience in the moments before, breaks and end of matches.

Another of its possibilities and that currently takes on a differential role, is that it can also be used to display messages in emergency situations and evacuation of the premises, to make exits visible and maintain an orderly exit, as well as a reminder to maintain the prevention regulations of social distancing and use of masks, since its software can connect to the facility's security control center.