Mediapro Exhibitions develops interactive experiences for the new museum of Atletico Madrid

Called 'Atleti Territory', This new space located in the Wanda Metropolitano Stadium combines the latest immersive technologies with recreational areas to discover the history and values of this football club.

"A place to live various leisure activities and discover our history and values through interactive and immersive experiences in a new space located in the Wanda Metropolitano", This is how they define from the Atletico de Madrid Its new museum -called Athletic Territory-, which has recently opened its doors.

The new museum of the red and white club, A large space of 1.400 square meters in which fans and lovers of football can live and know in a playful and interactive way its centennial history (since its foundation in 1903 to the present day), has been developed by Mediapro Exhibitions, the division of the Mediapro Group Specialized in the creation and development of exhibition and museographic projects

The project, Developed for seventeen months by professionals of this company, Immerse visitors in the club's culture through historical objects and the latest technology, combining immersive experiences, Recreational and augmented reality areas, among others, thanks to the installation of touch and interactive screens, Large projectors, Interactive phone booths, Virtual reality and games so that all visitors can be protagonists of athletic history.

In addition to seeing four hundred objects belonging to the history of this Madrid club, Visitors can dye their faces with red-and-white paints virtually and share it on social media; remember the different stadiums through which Atlético de Madrid has passed; Hear from past and current team legends; know through an installation mapping the red-and-white passion of Fernando Torres, get a virtual tattoo or repeat the usual chants with the whole of the fans, among many other experiences.

The Vicente Calderón stadium is also present, Since those who come to live this experience will be able to sit in an original armchair on the bench of the previous team headquarters and remember this space thanks to a spectacular virtual reality projection.

Mediapro Exhibitions has also created a zone called Pro Challenge where visitors can test their football skills, comparing themselves with Giménez professionals, Oblak, Koke or Joao Felix, in spaces where their reflexes are evaluated, your jumping ability, your agility and concentration.

A great audiovisual system, which has been called Beat by beat, transmits the feeling and passion of Atlética and precedes the room that shows the most important trophies won by the football club.

in Atleti Territory All the leisure and entertainment activities that the club offers to its fans and visitors are included., grouped into three categories: We are History, We are Family and We are Passion.

The first includes the visit to the new museum of Atlético de Madrid, as well as a tour or tour of the interior of the stadium, with the interactive and immersive technologies described above in the different spaces.

Under the category Somos Familia, Fans will have the possibility to celebrate birthdays, Both children and adults, at the Wanda Metropolitano as well as other family events and celebrations. At last, In Somos Pasión other experiences linked not only to football but also to music will be grouped, Other sports and leisure and entertainment in general.

Other articles on Atletico de Madrid, Mediapro Group, Mediapro Exhibitions, Atleti Territory, Wanda Metropolitano