EDM and Peerless-AV DooH dynamic displays encourage BigFoot Java sales

The digital menu panels that this food chain has installed abroad offer attractive dynamic content to attract customers to its premises and boost its expansion strategy.

EcoDigital Media (EDM), North American specialist in digital signage solutions, in partnership with the manufacturer of audiovisual solutions Peerless-AV is carrying out an innovative outdoor digitization project with the BigFoot Java food chain (BFJ), which has more than 34 establishments in the United States.

Precisely this project aims to boost the expansion of BFJ, based in Pacific (Washington – USA) all over the country, in order to streamline and further streamline customer service with attractive digital menus located outdoors, based on EDM and Peerless-AV digital displays, with content that reinforces the chain's strategy and commitment to the customer.

For this project, peerless-av Xtreme Xtreme digital menu panels are used, with EDM's turnkey installation services, with an attractive and dynamic design of the menu content offered by BFJ, updated in real time, in order to provide its customers with a close and modern experience through coffee, your flagship product.

For Kimberly Brecko, CEO of EDM, "the visual is processed thousands of times faster by the brain than the text; triggers deeper emotional and sensory responses and is remembered much better. Digital displays can promote new products, encourage additional purchases and help customers make decisions faster. We are proud to partner with BigFoot Java to take their customer engagement strategy to the next level.".

A successful initiative, as Jennifer Whitmore points out, owner of BigFoot Java. "We haven't updated static menus in many years, and we're excited about the new EDM and Peerless-AV board menus. The conversion to digital menus will allow us to be more creative in the way we present our new and tasty offers, while positioning us for the continued growth and expansion of the business".

For its part, Brian McClimans, Vp. Peerless-AV sales, adds that "for many people, a cup of coffee a day is a special ritual and we know that BigFoot Java customers feel that way when they go to their establishments. That's why we're proud to partner with EcoDigital Media to help businesses on their path to digital signage to meet their business goals and better serve the BigFoot Java community.".

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