Cayin, QNAP fuse digital signage and facial recognition technology

This solution seeks to maximize the effectiveness of the advertising platform, increase customer engagement and improve brand communication and image.

 

QNAP and Cayin have joined their technologies to offer an intelligent digital signage solution that incorporates facial recognition technology. In this way, can engage customers with targeted advertising content based on their age, gender and number of clients.

With this integration solution, digital signage is no longer just an eye-catching advertising platform, rather, it becomes a strategic touchpoint for advertisers and marketers to increase customer engagement and purchase intent applicable to various industries.

With this alliance, Cayin and QNAP take a step forward to provide a smart advertising solution for marketers and advertisers, providing the customer with the right incentive at the right time. A solution that not only attracts the attention of the target audience, but it has a big impact on increasing the customer's purchase intent.

QVR Face intelligent facial recognition solution delivers real-time video analytics data from RTSP video streams and user-uploaded photos. The analytics data you provide can be used to configure profiles, groups and event notifications for facial recognition.

"QNAP is making QVR Face available for more NAS models, including rackmount. The latest version also adds support for 23 Languages, offering greater ease of use for users around the world”, says Jason Tsai, QNAP Product Manager.

Cayin's face detection solution enables merchants and advertisers to combine a variety of multimedia and real-time content with digital advertising, vídeo HDMI 4K y de YouTube, animación Flash y HTML5. In this way, attractive personalized content can be offered.

In addition, with the intelligent and intuitive scheduling management function of Cayin SMP players, events can be created, organize recurring tasks to trigger personalized and scheduled advertising content.

NAS-based Cayin CMS Station app can be used with QVR Face facial analysis data (including Event, Metadata, Notification and Result) and combine with Cayin SMP players to stream personalized content for digital signage in innovative smart store services.

Cayin MediaSign Player

On the other hand, Cayin MediaSign Player solution and QNAP NAS are supported.

MediaSign Player allows QNAP NAS to support the most popular image and file formats, including HEIF/HEVC (H.265), as well as video conversion. likewise, increases the number of media formats supported by the NAS and converts files to MP4 format (H.264).

MediaSign Player enhances the multimedia capabilities of QNAP NAS and can be downloaded in the QTS App Center. Your licenses can be purchased from the QNAP Software Store to add support for HEIF/HEVC file formats and video transcoding.

HEIF/HEVC are the most popular image and video formats on mobile devices and offer better compression than standard JPEG and H.264 formats.

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