Sensory marketing smelling of barbecue pizza in Clear Channel's urban mupis

The outdoor advertising campaign has been carried out for Telepizza by the media agency Zenith, in collaboration with Publicis Media, and Create, Special Actions Division of the American multinational.

The smell of the new Xtreme Barbecue from Telepizza has arrived on the outdoor digital media of Clear Channel in Madrid so that passers-by can enjoy this innovative marketing action sensorially, Conducted by the agency Zenith Media, along with Publicis Media and the Create division of this multinational, that can be enjoyed in this digital urban furniture.

This sensory marketing campaign, in this case with digital media creatively adapted for Telepizza and with a system to diffuse the smell of barbecue pizza, It joins another one recently carried out also in its mupis located on public roads, from which messages from another food chain were broadcast (more data in Digital AV).

This is the first sensory marketing initiative that Clear Channel has carried out in its outdoor digital media to capture the consumer's attention through the senses, offering a new and differential alternative to customers to improve the brand image and user experience.

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