West Edmonton Mall centralizes the management of its digital signage network with Navori QL

This software is responsible for boosting the content through a solution integrated by videowalls, menu boards and screens of digital signage. Display media that are located in the restoration areas, hotel lobbies, event venues and meeting spaces.

Navori Labs continues to work with West Edmonton Mall, the largest shopping mall in North America, to expand and upgrade your out-of-home digital network (Dooh) that promotes participation in public and private spaces.

The digital signage software Navori QL is responsible for boosting retail content, Hospitality, entertainment and corporate through a solution integrated by videowalls, menu boards (menu boards) and digital signage screens located in the restoration areas, hotel lobbies, event venues and meeting spaces, as well as along the gateways with the highest buyer traffic.

The deployment has been carried out in different phases where the number of services have been increasing, products or companies represented.

Located in the city of Edmonton, in Western Canada, the West Edmonton Mall is home to more than 800 shops and services, more than 100 Dining rooms, two hotels and twelve attractions. Navori's project has centralized content management and delivery, helping the mall improve the customer experience and increase engagement with shoppers, guests of the Fantasyland Hotel and visitors to the Ice Palace, which hosts a variety of sports, concerts and charity events.

The centralized strategy of management and distribution of content has been decisive for the success of the network, that allows an unlimited number of users to contribute to its management and management with minimal training.

This includes real-time updates, as price changes, COVID-19 promotions and guidelines. The network has also provided a rapid return on investment for west edmonton shopping center by eliminating printing costs associated with traditional menus, announcements and signage of meeting spaces.

“Navori Labs has been an integral part of our marketing strategy. QL software meets flexibility, scalability and ease of use that we needed. Navori's team supported us throughout the process and provided us with an easy deployment.", comment Tiffany Banh, Digital Marketing Coordinator, West Edmonton Mall.

The architecture of the digital signage solution of the West Edmonton Mall includes a QL server and a QL software that controls each screen. Navori's seamless integration with third-party data systems, as well as support for a wide range of multimedia formats allows the mall to provide a wide mix of video, graphics and text to buyers and guests, while integration with West Edmonton Mall's back-end business systems drives reliable content updates, meeting room occupancy information and wayfinding experiences.

“West Edmonton Mall required a technology provider that could ensure reliable and efficient management of digital signage content and hardware throughout the property. Our QL software is helping you meet your goals in a very complex and multifaceted business environment that has made people more productive, It has reduced installation and support costs and provided a foundation for network monetization through dynamic advertising capabilities”, explains Jerome Moeri, CEO of Navori Labs.

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