Callao City Lights and BCN Visuals promote the outdoor digital medium in Spain with 3D technology

The digital screens of the Callao Cinemas in Madrid are transformed to offer brands a visual experience never seen before in Spanish outdoor advertising.

The specialist in large-format digital outdoor advertising in urban centres Callao City Lights has reached an agreement with the company BCN Visuals to offer its customers the possibility of carrying out 3D actions on the outdoor screens of the Callao Cinemas in Madrid, "an innovation that will revolutionise outdoor advertising in Spain", as stated in the press release.

This action contributes, According to the company, Greater notoriety, Engagement and ROI to campaigns, while offering an opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sense of depth of the images.

Thanks to the work of BCN Visuals, Callao City Lights' digital screens will 'come to life' with the creation of attractive visual experiences of great impact, unprecedented so far in the outdoor advertising market in Spain.

The creative pieces will be adapted to the change of light throughout the day, so that the viewer can appreciate all the spectacularity of the images without missing any detail, whether it's day or night. Different animations can also be made on each of the two screens, without the need for them to be synchronized, significantly increasing the creative possibilities of the campaigns.

As Gorka Pagazaurtundua assures, Commercial Director of Callao City Lights, "We are very proud to have this innovation in content design on our screens, that will allow brands to connect in a hugely impactful way with the consumer. One more time, We are at the forefront of technology, in this case with the 3D image, to generate creatives never seen before in Spain and boost their viralization on social networks".

Eric Sas, co-founder of BCN Visuals, explains that "dedicated to the production of visual effects for the film industry, We have taken a leap by focusing all our efforts and knowledge on outdoor advertising, transforming our brand messages into authentic 'cinematic' advertisements. With the creatives we make, we manage to shape the brand's objectives, creating an unparalleled expectation and experience, achieving an enormous communicative efficiency incomparable and difficult to forget"

In this sense, BCN Visuals is a company specialized in the creation of content and experiences for all types of digital media, with jobs that have been seen in the United States and Asia, and that now reaches the advertising sector in Europe with Callao City Lights.