Callao City Lights and BCN Visuals drive the external digital medium in Spain with 3D technology

The digital screens of the Callao Cinemas in Madrid are transformed to offer brands a visual experience never seen before in Spanish outdoor advertising.

The specialist in large-format digital outdoor advertising in urban centers Callao City Lights has reached an agreement with the company BCN Visuals to offer its customers the possibility of carrying out 3D actions on the exterior screens of the Callao Cinemas in Madrid, "an innovation that will revolutionize outdoor advertising in Spain", as stated in the press release.

This action contributes, according to the company, greater notoriety, engagement and ROI to campaigns, while offering an opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sense of depth of the images.

Thanks to the work of BCN Visuals, Callao City Lights digital screens will 'come to life' with the creation of attractive visual experiences of great impact, unprecedented so far in the outdoor advertising market in Spain.

The creative pieces will be adapted to the change of light throughout the day, so that the viewer can thus appreciate all the spectacularity of the images without missing any detail, either day or night. You can also make different animations on each of the two screens, no need for them to be synchronized, significantly increasing the creative possibilities of campaigns.

As Gorka Pagazaurtundua assures, commercial director of Callao City Lights, "We are very proud to have this innovation in content design on our screens., that will allow brands to connect in a hugely impactful way with the consumer. One more time, we are at the forefront of technology, in this case with the 3D image, to generate creatives never before seen in Spain and enhance their viralization in social networks".

Eric Sas, co-founder of BCN Visuals, explains that "dedicated to the production of visual effects for the film industry, we have taken a leap focusing all our efforts and knowledge on outdoor advertising, transforming the messages of our brands into authentic 'cinema' ads. With the creatives we carry out we manage to shape the objectives of the brand, creating an unparalleled expectation and experience, achieving an enormous communicative efficiency incomparable and difficult to forget"

In this sense, BCN Visuals is a company specialized in the creation of content and experiences for all types of digital media, with works that have been seen in the United States and Asia, and that now reaches the advertising sector in Europe with Callao City Ligths.

 

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