JCDecaux implements the innovative visualization solution 'The Wave' in the DXB

In the arrivals area of the Terminal 3 of Dubai International Airport has been installed a curved screen of 87 m2, which has been designed to capture the attention of passengers when they go for their luggage.

Following the extension of the exclusive partnership with the Dubai airports until 2028, the outdoor advertising company JCDecaux has made an ambitious media deployment that seeks to transform the passenger experience while offering attractive communication platforms to brands.

Strategically located at key points of contact for passengers, these innovative OOH solutions aim to position Dubai airports at the forefront of the advertising revolution while offering premium communication platforms for brands..

The latest initiative of this advertising agency has been carried out in the arrivals area of the Terminal 3 of Dubai International (DXB) and is called The Wave. This gigantic curved screen of 87 square meters has been designed to capture the attention of one hundred percent of passengers who arrive and go for their luggage.

"We welcome this latest iconic ooh advertising experience that has been launched at the Terminal 3 of the DXB. The Wave offers brands a dynamic platform to impress visitors flocking to the city and a unique visual experience for every traveler who arrives. It is also a testament to our effort to introduce new concepts through our partnership with JCDecaux., who share our enthusiasm for innovation, creativity and excellence in customer service", comments Eugene Barry, Executive Vice President Commercial at Dubai Airports.

Strategically located in an area where passengers stay for a long period of time, The Wave is your last point of contact before entering the city of Dubai.

This means of visual communication, the first of its kind in an airport environment, according to JCDecaux, offers a great opportunity for advertisers to connect with their audiences, offering an immersive brand experience as passengers leave the airport.

Creating surprise and excitement through innovation, The Wave aims to further transform the passenger experience on the DXB.

"JCDecaux is delighted to continue our long-term partnership with Dubai airports., reinforcing Dubai International's position as a unique innovative media platform to reach travellers. This iconic, cutting-edge digital advertising platform delivers an unprecedented value proposition for brands while enhancing the overall passenger experience at DXB.", explains Martin Sabbagh, CEO of JCDecaux for the Middle East and Africa.

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