more than 2.000 virtual visitors from 44 countries consolidate the success of 4K HDR Summit 2020

After the end of the sixth edition, held virtually a few days ago, Medina Media Events has confirmed the appointment 2021, that will take place in the 16 to the 19 November.

The edition 2020 of 4K HDR Virtual Summit 2020, Organized by Medina Media Events and that has Panorama Audiovisual as a media partner, has ended with a more than positive balance, with 410 participants from 120 enterprises, with majority CEO profiles, CIO, CTO and Chief Innovation Officers, business, product, and marketing, as well as producers, filmmakers, engineers, consultants and researchers.

A total of 2.037 users have visited the 4K HDR Virtual platform, from 44 Countries: Australia, Austria, Andorra, Germany, Belgium, Bulgaria, Brazil, Canada, Chile, China, Colombia, Croatia, Finland, France, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Korea, Malaysia, Mexico, Holland, Norway, Peru, Pakistan, Portugal, Poland, Romania, Russia, Slovakia, Spain, Singapore, Sweden, Switzerland, Tailandia, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States and Vietnam.

According to the data of the organization, Half of the visitors have been Spanish (eight hundred, approximately), and came from fifteen different communities: Galicia, Asturias, Cantabria, Basque Country, Castile and León, Castilla La Mancha, Navarre, Canary Islands, Murcia, Balearic Islands, valence, Aragon, in addition to Catalonia, Andalusia and Madrid, mostly.

"The response we have had with the virtual format and the result of our own platform drive us to work from now on the seventh edition and, as every year, Confirm the best in the agenda speakers, Sponsors, products and solutions", Ricardo Medina advances, CEO of Medina Media, Organizer from 2015 of the world's leading meeting on Ultra High Definition (UHD).

For the organization, 2021 will be an important year for the development of UHD worldwide, with the celebration of the Olympic Games in Tokyo and the European Championship, in a unique socio-economic context worldwide since television was invented in 1926.

The COVID-19 pandemic has meant that, For example, in the United States, more televisions have been sold than ever before, by opting consumers for home entertainment and prioritizing their spending due to lockdowns and changing habits.

The virtual format has allowed to gather in the virtual 4K HDR Summit 2020 to the best speakers worldwide in fields such as content, production, manufacturing or research.

"Their schedules often prevent them from moving to a specific place at the same time.. We all miss the face-to-face networking we had achieved in Malaga, Because it's very important for business. But sharing knowledge, with each other, is the main objective of the 4K HDR Summit. And this year we have achieved it again", says Medina.

Mark Santana, President of Telemundo Global Studios, of the Comcast NBC-Universal group, has been the speaker of honor in the edition 2020, in which the presidents of the UHD Alliance have also participated, Michael Zink; by Ultra HD Forum, Thierry Fautier, and the 8K Association, Chris Chinnock.

These three presidents held together for the first time a debate before the international UHD community on 8K, and have already committed to repeat the experience next year.

Among the thirty speakers who formed this year's agenda have been representatives of NHK (Japan); Obs (Olympic Broadcasting Services); fish trap (USED); Eurovision-EBU; Travel XP (India); The Explores (France); OMDIA (Great Britain), Etc.

Twenty companies and multinationals have joined as sponsors to the first virtual edition of 4K HDR Summit, as Telemundo Global Studios (USED), Dolby (USED), Eutelsat (France), Sony (Japan), Samsung (Korea), Mediakind (USA/Sweden), Ateme (France), Ross (Canada), Appear TV (Norway), canon (Japan), Nokia (Finland), Rohde & Schwarz (Germany), Fraunhofer (Germany) and Vestel (Turkey).

On the Spanish side, companies such as Cellnex have also been sponsors, Axion, RTVA, Hispasat, as well as institutions such as UHD Spain, Creative Europe Media Desk Andalusia and the Diputación de Málaga, with its Malaga Fashion brand 'Talento Original'.

The sixth edition of the 4K HDR Summit offered a final section dedicated to the nascent UHD Spain association, in which the Ministry of Economic Affairs and Digital Transformation took part, RTVE, Cellnex, Hispasat, canon, Mediapro, the Polytechnic University of Madrid (UPM) and Medina Media 4K, within the group of promoters of Ultra High Definition in Spain, to which they invited to join all those companies and professionals based in Spain interested in 4K.

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