Adtrackmedia expands its dynamic advertising system to the Line 10 of the Madrid Metro

The specialist in advertising solutions DooH offers with this Led display system new ways of additional income from public transport.

It has been four years since Adtrackmedia, international firm specialized in DooH advertising solutions, started his first dynamic advertising project in the Metro de Madrid (more data in Digital AV), that since yesterday has been expanded with a new advertising support in the Line 10, between Santiago Bernabéu and Nuevos Ministerios stations.

This technological solution of the Madrid metropolitan, based on LED screens from Adtrackmedia, provides new avenues for obtaining additional revenues that contribute to the sustainability of public transport. The last project was carried out in Barcelona, where the firm operates two other systems, as published in this daily.

Adtrackmedia provides its infrastructure in DooH, so that the display of advertising is possible from inside the wagon, a set of Led columns that reproduce the clips is fixed to the wall of the tunnel so that the user who goes on board perceives it as a single video screen.

As in the cinema, the human eye interprets the chaining of moving frames (being the train what moves) as a single animated image, transforming for a few seconds the route into a cinema screen.

For optimal viewing, the video being played has a high definition resolution and is refreshed to a cadence of 24 frames per second. In this way, the implanted system offers optimal image quality, capturing the attention of passengers, without being at all invasive.

Since October 2016, Metro de Madrid hosts (on the Line 8, between the stations of Colombia and Nuevos Ministerios) the DooH Led advertising system from Adtrackmedia. The ads of the Madrid support are seen every day by some 45.000 people, figure that could double after the premiere of the solution on the Line 10.