Holographic technology reaches urban outdoor advertising media

The innovative commercial campaign has been developed for the Car Brand Cupra by Clear Channel, with the collaboration of EGM and the media agency PHD.

The company specialized in outdoor advertising Clear Channel has developed an innovative commercial outdoor advertising project for the Spanish sports car company Cupra, manufacturer's Seat.

This campaign has had the collaboration of the media agency Phd and the company of integral services for visual communication EGM, and its differential is that it has used for the first time on public roads the innovative technology HyperVSN, able to create holographic content that is confused with reality.

This special action in emblematic locations has consisted of emptying, custom and 3D projection within Clear Channel's urban digital stand.

Using HyperVSN technology it has been able to be visualized, with the development of realistic images created by EGM's digital content department, a holographic animation within the urban digital support, generating movement within the column.

In addition, the support of urban furniture has been customized in vinyl entirely with the creativity of the brand, with a creative adaptation developed by the creative agency C14torce.

"This special action developed by Clear Channel has been another step in the technical development of the supports for the creation of an innovative and notorious campaign through advanced holographic technology the generation of realism., with results so far not achieved in broad daylight", underline from EGM.

Other articles on C14torce, Clear Channel, Clear Channel Outdoor, EGM Laboratoris Color, HyperVSN, Phd, Seat