LG Business and Ikaro digitize the facades of Leroy Merlin centers

These stores have been equipped with large-format outdoor LED screens. These are 7 solutions×4 and 5×3 meters with a pixel pitch of 6 Mm, that offer high brightness and image quality, both day and night.

LG Business Solutions and Ikaro Digital have teamed up to turn Leroy Merlin a benchmark in the retail sector in Spain. The aim is to offer a good service and quality with the digitalisation of the façades in large stores.

The solutions supplied by LG Business Solutions are large-format screens, equipped with outdoor LED technology, Ideal for use on shopping centre façades. Provide optimal image quality, both day and night, for its high brightness, as well as meeting standards for resistance in outdoor conditions.

Both pedestrians in their vehicles and those walking inside the building can view the contents, thanks to its large formats of 7 base meters by 4 meters high and 5 meters×3 metre. Both with a pixel pitch of 6 Mm.

LG Business Solutions and Ikaro Digital are immersed in different sustainability projects and their concern for caring for the environment has made this union even stronger.

"We share with Leroy Merlin both the business philosophy and the, Innovation-based, as our commitment to sustainability. We consider the installation of LG's LED screens a clear example of our commitment to digital transformation in the retail sector to enrich the user's shopping experience", says Francisco Ramírez, Managing Director of B2B at LG Spain.

LG's eco-technology has convinced Leroy Merlin to commercialise its aerothermal energy from next year, purifiers and photovoltaic panels to get more Spanish homes to be 100% Sustainable.

This collaboration, which began with the use of LG's mobility products in its facilities, continues to be strengthened through LED technology on the façades of shopping centres. This will allow the shopping experience at Leroy Merlin to be innovative, and will give the user the possibility to be better informed.

"The growth in new technologies is an opportunity for retailers to develop new consumer solutions. At Ikaro Digital we bring these new solutions closer to the end consumer to generate new shopping experiences," explains Borja Gomez, CEO of Ikaro Digital.

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