The Dilmunia shopping center goes beyond digital signage with an 8K Led roof
This modern Bahraini commercial facility, in the Persian Gulf, offers a continuous and immersive 3D experience of 360º in the largest Led 8K screen in the Middle East.
Located on the roof and with dimensions of some 9 meters wide by 60 long, the Led screen of the Dilmunia shopping center (Mall of Dilmunia) in Bahrain takes advantage of digital signage technology to improve the visitor experience with high-impact images in 8K resolution.
Designed and integrated by the specialist Four Square Media & Display Solutions, this visual system Led uses the CMS of Navori and joined the mall's network of screens when it opened its doors last April.
The central software Navori QL integrates in turn Insane Performance Rendering (IPR) to feed all the 8K content of the signaling systems that the mall has on its exterior façade, Tickets, Elevators, squares and even in its ice rink and aquarium, to which has been added the large Led screen installed on the ceiling.
Navori Insane Performance Rendering is also responsible for synchronizing with precision a videowall 8K or up to four screens 4K or sixteen HD from a single multimedia player.
Digital signage network management includes sixty Navori QL Players, with the ability to custom manage different areas or play the same content on many or all screens, synchronizing players to 1/20 per second, which is very close to the frame rate of 30 Fps.
The tracking and analytics platform also generates detailed reports to measure business successes and validate performance with network operators and advertisers.
As Jaideep Narindra explains in a statement, founder and CEO of Four Square Media, the size and design of the Dilmunia shopping center and the emphasis on improving the buyer's visual experience required extensive technological customization.
"Most of the screens were built with massive Led and different resolution to maximize the impact, while each visual system displays 8K content to ensure playback with the best image quality".
To this was added that those responsible for the center "also wanted a precise system to manage and monitor all advertising campaigns in a structured way, with detailed reports and advanced algorithms for advertiser validation", Adds.
For the executive of Four Square Media, these requirements were met with Navori technology, "which offered us an exceptional level of support, fast and diligent, to meet all performance requirements. Their experience helped us deliver a demanding external digital network solution with relative ease, given the advanced content of 8K and the specific advertising applications".
You liked this article?
Subscribe to our RSS feed And you won't miss anything.
• section: Case studies, control, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Signal distribution, Dynamic advertising