Professional screens for a productive work environment, healthy and safe

Office culture will not disappear in 2021, as Birgit Jackson explains, Commercial Director of Sharp Visual Solutions Europe, while workspaces will be very different, with the focus on collaboration and technological enablement of meeting rooms to achieve it.

The forecasts and trends that sharp Visual Solutions Europe made for the market of professional screens and digital signage for Europe in 2020 they could hardly take into account a global pandemic.

At that time we did not know that the main trend would be to facilitate teleworking., a current that we already know will continue in 2021 and will be further consolidated in the future. Not only because we are still in the midst of the COVID-19 pandemic, but because many companies have been able to create safe and productive home work environments, without too many complications.

While some organizations have considered that a return to normalcy in offices is not yet a viable option., we are beginning to glimpse a consistent trend in employee attendance at the workplace for specific purposes.

For example, when it comes to directing workshops or conduct personal interviews or tasks in which face-to-face meetings are more effective. In these cases, the office continues to play an important role, mainly because facial expressions and body language are difficult to convey through videoconferencing tools.

In this respect, it should be noted that professional screens have always been a useful tool for sharing information in the office space.; a need for information that this year has increased even more, For example, for behavioural data, hygiene or counting of people to control the capacity of meeting rooms.

currently, professional screens stand as the best communication platform. The shift to a work-at-home system has forced companies to consider safety in a whole new way..

Precisely, this will be a trend within the audiovisual solutions industry, as companies try to lean on IT to enable employees to connect, collaborate and share information with your colleagues in an environment as safe as if they were in the office. Achieving this happens because the company is as non-invasive as possible and by ensuring that employees are productive without major complications..

recently, the company has conducted a study on the impact of COVID-19 on the workplace and we have found that the current situation has its pros and cons, For example, as regards employees' attitudes towards remote work and meetings.

Before COVID-19, most of these meetings took place in the office with only one or two attendees connected. This often created a situation where remote attendees were on the sidelines of the meeting and, therefore, did not contribute to it.

The fact that, currently, most meetings organized remotely has led to a change in mindset that makes it easier for all attendees to participate proactively, a circumstance in which technology has had and has a lot to say by allowing all users to have the same experience, regardless of where they are.

As a manufacturer of professional screens for meeting rooms, We take an in-depth look at how technology helps employees not only be more productive, but also to feel more comfortable and safe in their work environments. That's why, in 2020, launch windows collaboration display, an interactive display with integrated sensors to define the optimal conditions of the meeting spaces; a technology that has been imposed to create a comfortable working environment, healthy and safe.

Interactive displays will be, therefore, fundamental within the business of visual solutions, but as an industry we have an obligation to ask ourselves if workers are comfortable using them.. Only in this way will we be able to define its main characteristics of use, For example, if they need any kind of antibacterial coating, a benefit we are already working on.

Gesture technology is starting to be a trend, allowing users to interact with a screen without touching it and, possibly, encouraging them to feel more comfortable.

On the other hand, but no less important, the permanent trend in this sector is the size of the panels, as well as the resolution of the screen. In other words, this is a natural evolution of display technology, as end users want to see an image that looks like real life, not one that is viewed on a monitor, and this is where greater resolution provides that opportunity..

That is why we are working on the launch of a 120 inches with 8K resolution, so that we can meet the needs of the high-end market and lead this segment, not just in terms of panel size, but in image quality.

likewise, the integration of mobility is another trend that we will see develop in 2021 and strengthen in the future. Users expect to connect to the screen and interact with it through their mobile and share content, either directly or through the cloud, but from its smartphone.

In short, the office culture will not disappear in 2021, but we predict that workspaces will be very different in the future, with the focus on collaboration and the provision of meeting rooms to achieve it.

Birgit Jackson

Commercial Director of Sharp Visual Solutions Europe

 

 

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