Vogel's Ibérica reorganizes to reinforce its focus on sales and marketing

This new structure, that seeks to be more agile and direct in customer relations, will be led by David Peñalver as Sales and Marketing manager.

Vogel's starts the year by restructuring its organization in the Iberian Peninsula. With the new changes, The organization focuses its structure on sales and marketing, seeking to be more agile and direct in customer relations and thus face the future in a solid and consistent way.

Gerdi Vogels, CEO of Vogel's Holding, trust in the team that has been growing in recent years in Spain and Portugal and, for that purpose, A decision has been taken to strengthen the commercial management.

From the past 2 January, David Peñalver who from 2009 led the B2B Division, becomes responsible for the management of Vogel's Ibérica under the figure of Sales and Marketing manager.

Peñalver has worked directly or indirectly with Vogel's since 1998 so he has extensive knowledge of the market, both consumer and professional and will count, as it has been until now, with a consolidated team with extensive experience in the aforementioned markets for both Spain and Portugal.

design, quality, Safety and customer service will continue to be the pillars of this brand that is approaching the 50 years of history and that this year debuts a new motto: Vogel's For Sure.

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