Super Bowl 2021: deployment of digital screens to celebrate the final with reduced capacity
North American AV service provider Ping HD has installed 140 Samsung smart signage screens at Raymond James Stadium for grand final, together with the EngagePHD solution for content management.
Next Sunday, 7 February, will take place the great world event of the Super Bowl 2021, that especially paralyzes even in the middle of the pandemic the United States, as the Kansas City Chiefs and Tampa Bay Bucaneers compete for the NFL football crown.
Super Bowl LV will take place precisely at the headquarters of one of the opponents, in the Raymond James Stadium of the Bucaneers (in Tampa -Florida), that this year will have a capacity of fans, Limited to two-thirds of capacity, and highly controlled due to pandemic restrictions.
Also for this reason this year the television and Internet transmission of the event will have more impact than ever, Although some companies this year will not participate commercially in the millionaire ads (The most expensive of the year) that are broadcast in the show to liven up the rest of the match, in which this year the Canadian pop artist participates The Weeknd.
For the event, the North American AV service provider Ping HD has deployed 140 Smart signage displays Samsung at Raymond James Stadium for Super Bowl LV, as well as the software solution of EngagePHD for content management on screens.
Menu boards have been integrated with Bypass Mobile, the point of sale system used in the stadium, so that the prices and details and promotions of the products are sent from the system directly to the installed screens.
"The upgrade of these digital displays in the stadium has been a fantastic joint project.. Implementing a state-of-the-art integrated platform with Ping HD's ByPass Mobile point-of-sale system and EngagePHD content management system will help drive operational efficiency, fan participation and increased revenue from food and beverages during the event", Greg Lewis said in a statement, Ping HD.
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• section: Digital signage, display, Signal distribution, Events, Dynamic advertising, supplements