Daktronics launches a new generation of digital billboards
New DB-6600 panels feature additional memory and processing power, that better support the latest trends in advertising.
The portfolio of solutions for large format digital signage and billboards of Daktronics has incorporated the new DB-6600 modules, that have additional memory and processing power to better support the latest trends in programmatic advertising, audience measurement and mobile integration.
Ceteller's Heaps, Daktronics OOH Product Manager, highlights that “with technology, The future depends on the decisions made today. Our screens are like a mobile phone, each new model offers greater capabilities. When we analyze the future needs in the OOH market, It became clear that digital billboards needed more memory and power to adequately handle the trends we see today, as well as those that will come over the next decade”.
The Daktronics DB-6600 range offers cutting-edge LED technology, improving operational efficiency with light intensity adjustable to the specific environment, with a maximum brightness of 8.500 nits.
Daktronics will manufacture these modules in a size of 400×400 mm, a standard measure in the sector, thus reducing the number of components and chances of failure. It will also incorporate SmartLink technology from the factory., allowing remote control of the power.
Another benefit is that Daktronics will offer parts support for twelve years, guaranteeing the luminosity of each module for ten years, as part of the manufacturer's commitment to ensuring the highest image quality in the industry.
This is what Collin Huber says, OOH Market Director at Daktronics, “Our clients represent brands and advertisers who expect the quality and clarity of a print, with accurate and uniform color representation. We go further by incorporating a matte black module coating, a mask design and louvers own, High quality LED and control tools, such as automatic adjustment of SNAP modules, to ensure our displays continue to look their best over time”.
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