IAB Spain creates its online marketing and digital business academy

The objective of IAB Spain Academy is to respond to the need of professionals in the sector to train in specialized programs in the latest digital trends.

The Advertising Association, digital marketing and communication in Spain has launched its online academy for professionals in the marketing industry and digital business , IAB Spain Academy.

Its training offer responds to the need of companies to have experts and specialized professionals and focuses it to address the disciplines that, to this day, are defining the future of digital marketing in a practical way, innovative and flexible.

Adapting to the needs of the new reality of the labour market, IAB Spain has designed a quality training ecosystem with a clear professional projection in which students have access to up-to-date knowledge and reference tools of digital business.

Its teachers are outstanding and active professionals from companies in the sector, so that students learn from experts who are on a day-to-day basis. All the training offer is certified by IAB Spain, allowing students to not only advance their professional development but also strengthen their curriculum.

Thanks to its own technological platform, allows students to complete their training in a flexible way, efficient and adapted to your needs. Upon completion of the course or program, the platform allows its download so that the student can access it whenever and wherever they want.

In its implementation, IAB Academy offers training on two trending disciplines: Multi-kanly programmatic advertising Growth Marketing &Pirae metrics. The first, taught by Mikel Lekaroz, CEO of Adbibo Tecnologies, and MD Spain from OZ Digital, Next14 Group; offers the student a global vision of the dominant model of buying and selling digital advertising.

For its part, the second focuses on showing the new rules and paradigms in marketing strategies. The training of this course is in charge of Salvatore Cóspito, CDTO on DatMean.

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