Manchester City increases impact and value for its fans with Unilumin Supersized Led

Large format and personalized for this English football club, this interactive visual platform provides closer communication with your followers, while boosting your brand image and business revenue.

The Stadium Etihad Stadium, and home of the professional football team Manchester City in this English city, It has a new large and customized Led system of Unilumin, which is part of the sponsorship agreed between the club and the Chinese manufacturer.

The Supersized Led system, Configured in two levels, Surround the perimeter of the field to interact with club supporters, as well as generating increasing value for Manchester City members through the most impactful brand moments in this English League stadium.

Manchester City officials have pointed out that this platform will be the most valuable media space from the commercial point of view of the Premier League. This versatile system of digital screens Led, custom designed, try to revolutionize the way of displaying content on match day.

In this sense, Offers three key features: The two levels of screens can be synchronized to act as one large one on the pitch.

The content can be reflected in both levels to offer twice the exposure of a traditional Led system, while multiple aspects of the same campaign can be shown at both levels, with options for different messages or languages.

For Manchester City, these features will allow greater design scope for partners looking to showcase their brands and create maximum impact on stadium attendees and the global television audience., as well as to boost the club's messages to fans around the world.

"Unilumin's advanced high-definition displays provide optimal image quality, with brighter, more vibrant colors to showcase exciting animations and designs. The quality of the screens means that, even when capturing still images or slow-motion footage, The content of the pitch keeps its image crisp and clear.", explain from the club.

Manchester City is also installing the latest technology in control systems with intelligent functions, whose objective is to adapt the content according to the angle of the camera and the weather conditions.

For Peter Laundy, Vp. and Director of Marketing and Partnerships Creative, City Football Group, "Premium media on the pitch remain one of football's most valued marketing assets.. The Supersized Led system of Unilumin, custom designed, Brings an exciting new platform to engage with our fans, as well as driving even greater value for partners through the most impactful brand moments in the Premier League.".

Other articles on Etihad Stadium, Manchester City Football Club, Unilumin