Focusrite Group announces its new professional brand: Optimal Audio

It becomes the seventh brand of the group and will be officially presented next 20 April at a virtual event.

Optimal Audio It is the new brand that joins the European professional audio multinational Focusrite Group, which becomes the seventh after joining Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.

The official presentation of Optimal Audio will be the next 20 April at a virtual company event, in which the benefits of belonging to a group with years of engineering experience will be shown, Global reach and support in this industry, whose registration is already open in this link.

So says Tim Carroll, CEO of Focusrite Group: "It's a rare privilege to build a brand from scratch.. The commercial audio sector has grown steadily in these years, And even during the pandemic it has been stronger than many. We expect that momentum to accelerate in the coming months., so we believe the timing is perfect for the introduction of Optimal Audio.".

In this sense, The vision of the current commercial audio sector "showed us that it represents a maze of products, often too complicated, that can be difficult to understand, install and operate, says Carroll.. Optimal Audio will set out to do things differently, with an optimized offer that is easy to install and use".

The development of this brand has been a joint effort, "Together with their own dedicated staff, Several professionals from across the group, sobre todo dentro de Martin Audio, están ayudando a hacer realidad Optimal Audio -recalca este directivo-. Long-term, nuestra ambición es que la marca tenga su propio equipo distintivo”.

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