The Port of Barcelona installs the world's first active air purification digital mupi

Clear Channel and Urban Air Purifier have developed this digital device, Pioneer in the market in the use of hybrid systems of advertising street furniture with air purification.

The multinational outdoor advertising company Clear Channel installed in the Port of Barcelona The first prototype integrated into advertising street furniture, Its innovation is that it also reduces pollution and generates clean air spaces on public roads.

The digital mupi or canopy with active air purification is part of a joint development between Clear Channel and Urban Air Purifier, a company from Barcelona, created in 2019 as a Spin-off From the Advertising Specialist Ginsa, for distributing anti-pollution machines with built-in digital advertising screens.

This device, that is able to purify the 99% of particles and 80% of gases that are harmful to health, based on the data provided, It has been designed and manufactured in order to eliminate toxic gases such as Carbon Monoxide (CO), Nox, volatile organic compounds and also PM10 and PM2.5 particles, Causes of diseases such as lung cancer or stroke.

specifically, This digital mupi is capable of purifying the air they pollute 3.000 Cars on the road within their catchment area (around 40 metre). Their capacity is comparable to what they purify 20 trees or what they filter 1.320 Masks, according to data from Urban Air Purifier.

This initiative to use hybrid systems of advertising street furniture with air purification system is a pioneer worldwide. The project has had the collaboration of the Port of Barcelona, where Clear Channel manages out-of-home advertising.

The new facility makes it possible to create small islands of cleaner air at a local level and is one of the initiatives of the Catalan port that is integrated into its strategy of innovation and creation of solutions to improve its environment, including air quality.

The Port of Barcelona remembers, However, whereas its strategy to minimise emissions from port activity involves the energy transition, Promoting the use of clean energy, as well as for the electrification of docks, Projects both already underway.

As a result,, in 2030 emissions from port activity will have been reduced by 50% in the case of greenhouse gases, and in a 51% NOx, also achieving a significant reduction in PM10 and PM2.5 particles.

Urban Air Purifier has developed this equipment in collaboration with several universities and technology centers, as the Polytechnic University of Catalonia (Universitat Politècnica de Catalunya), the University of Barcelona, the Higher Centre for Scientific Research (CSIC) and Eurecat.

For Jordi Sáez, Clear Channel's Southern Europe market leader, "It's a very relevant innovation, Air pollution is the cause of more than nine million deaths every year in the world and the loss of quality of life of many more millions of people. Each team, such as the one installed in the Port of Barcelona, It has a range of about 40 meters so that clean air corridors can be created in different areas of cities where there are pollution and air quality problems".

This executive also stresses that "thanks to the joint work of Urban Air Purifier with Clear Channel and the collaboration of the Port of Barcelona, we have been able to develop and test, with magnificent results, A device that clearly helps brands communicate, while reducing air pollution and fulfilling our purpose of improving life in cities.".

The President of the Port of Barcelona, Mercè Conesa, has reaffirmed its commitment to public-private collaboration, Innovation and sustainability, Strategic axes of the IV Strategic Plan 2021-2025 of the entity, which has been recently introduced.

"We are building the port of the future," he stressed, Facing the post-pandemic future scenarios with the participation of economic agents, and companies that help us to guarantee their competitive positioning in the most desired scenarios".

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