Panasonic Brings Real-Time Tracking Mapping to the Entertainment Industry

The manufacturer has presented its innovative software development kit with real-time tracking for its PT-RQ35K projector at a virtual event, offering endless creative possibilities and high-quality visuals.

With the title of reCreate, reLive, reLaunch, Panasonic held a virtual event to discuss trends, Current and future, of the location-based entertainment and creative production market, in which he has had representatives of this industry.

Hartmut Kulessa, European Marketing Director at Panasonic, kicked off this virtual event by describing these trends and explaining how companies can build the attractions of tomorrow with today's technology, showing them the opportunity to get ahead of the competition.

In this sense, Paul Boyland, Head of Panasonic's Entertainment Business Division, has showcased the creative possibilities provided by its new projection mapping technology with real-time tracking for the entertainment and AV production sectors, merging digital and physical realities for truly immersive results.

This new solution allows you to achieve high-quality visual effects by projecting images in real time, with pinpoint accuracy, about fast-moving objects using the software development kit with real-time tracking (ET-SWR10) for Panasonic PT-RQ35K Projector.

If this projector is used in conjunction with an IR emitter, A camera, a scoreboard and a content server, a mapping system with projection with real-time tracking is obtained, Particularly suitable for live entertainment events, Theme Parks, Museums and eSports.

Thanks to this kit, the laser projector with three DLP chips and a power of 30.500 lumens can accept and output HD signals from 240 Hz, that deliver enhanced images with latency as low as 5 Ms, and it also offers the possibility of virtual tracking in real time by calibrating the location of moving objects in a very precise way.

Adding the kit-specific software to the content server allows images to be easily mapped onto the moving object or person, using a single wired connection between the projector and the content server (Display HDMI port).

Thanks to this real-time tracking projection mapping technology, Panasonic SDK can support an object, While the customer can customize how to have more to achieve multi-object tracking, as Chad Kunimoto has clarified to the media, Development Manager for Panasonic's Themed Entertainment Industry.

"With this innovative real-time technology, the creative possibilities are endless," said Hartmut Kulessa (in the upper left image)-. I've seen perfect projections of logos and images on basketballs moving quickly and flying across the court, as well as stunning visuals that follow the artists' every move as they jump across the stage.".

As this executive stressed at the event, "This solution is ideal for location-based entertainment venues that want to engage audiences with exciting new immersive experiences, as well as for production companies to create innovative visual advertising and marketing campaigns".

Industry Analysis and Insight

During the event, Joe Conover, Panasonic USA Live Events Manager, and Brian Allen, Vp. of technology and experiences of Illuminarium, Specialist in producing, Market and manage experiential and immersive entertainment shows, have been the protagonists of a session to create this type of event.

To do this,, a success story of Illuminarium has been shown, which "transports visitors across the African continent with the world's first virtual safari", using Panasonic technology and Digital AV to be discussed soon.

As Allen has pointed out, "This project illustrates and materializes the technological possibilities available today to help reinvent the world of immersive attractions".

In the virtual session entitled 'How to surprise the audience: technologies to create immersive experiences', Thomas Vertommen and Ben Mitchell, Product Marketing Manager and Space Creation Systems Engineer at Panasonic, respectively, have shown the options for designing immersive attractions.

In this regard,, Executives have highlighted the new ultra-close zoom lenses (UST) for your LCD laser projectors, that open up new possibilities of visual and immersive experience to the location-based entertainment industry, by integrating the audience into the action (More details at Digital AV).

In addition, Vetommen and Mitchell have made an overview of the potential that 3D systems bring to this industry, as well as low-latency playback (240 Hz) to improve image quality and provide a more realistic experience for theme parks and attractions, among other topics.

Last, Attendees of this virtual event have also been able to learn about the vision of top-level representatives of the attractions and entertainment industry. Jan Maarten from Raad and Robin vander Want participated in this thematic forum, CEO and Project Development Manager, respectively, of JoraVision; Stephane Bataille, CEO of Alterface, and Chad Kunimoto and Thomas Vertommen, by Panasonic.