Panasonic brings real-time tracking mapping to the entertainment industry

The manufacturer has presented in a virtual event its innovative software development kit with real-time tracking for its projector PT-RQ35K, offering endless creative possibilities and high-quality visual effects.

With the title of reCreate, reLive, reLaunch, Panasonic has held a virtual event to analyze trends, current and future, of the location-based entertainment market and creative production, in which it has had representatives of this industry.

Hartmut Kulessa, European Marketing Director at Panasonic, He kicked off this virtual event by describing those trends and explaining how companies can build tomorrow's attractions with today's technology., showing them the opportunity to get ahead of the competition.

In this sense, Paul Boyland, responsible for Panasonic's entertainment business division, has shown the creative possibilities provided by its new projection mapping technology with real-time tracking for the entertainment and AV production sectors, Merging digital and physical realities to achieve truly immersive results.

This new solution allows to achieve high quality visual effects projecting images in real time, with pinpoint accuracy, on fast-moving objects using the software development kit with real-time tracking (ET-SWR10) for Panasonic PT-RQ35K projector.

If this projector is used in conjunction with an infrared emitter, a camera, A bookmark and a content server you get a mapping system with projection with real-time tracking, Especially suitable for live entertainment events, theme parks, Museums and eSports.

Thanks to this kit, the laser projector with three DLP chips and a power of 30.500 Lumens can accept and output HD signals from 240 hz, that offer improved images with a latency of only 5 Ms, and also offers the possibility of real-time virtual tracking by calibrating the location of moving objects in a very precise way.

Adding the kit-specific software to the content server makes it easy to map images over the moving object or person, using a single wired connection between the projector and the content server (Display HDMI port).

Thanks to this real-time tracking projection mapping technology, Panasonic SDK can support an object, while the customer can customize how to have more to achieve multi-object tracking, as Chad Kunimoto has clarified to the media, development manager for Panasonic's themed entertainment industry.

"With this innovative real-time technology, the creative possibilities are endless," said Hartmut Kulessa. (in the upper left image)-. I've seen perfect projections of logos and images of basketballs moving quickly and flying down the court., as well as stunning visuals that follow the artists' every move as they jump across the stage.".

As underlined by this manager at the event, "This solution is ideal for location-based entertainment venues that want to engage audiences with exciting new immersive experiences., as well as so that producers can create innovative visual advertising and marketing campaigns".

Analysis and vision of the industry

During the event, Joe Conover, responsible for live events of Panasonic USA, and Brian Allen, Vp. of technology and experiences of Illuminarium, Specialist in producing, Market and manage experiential and immersive entertainment shows, have been the protagonists of a session to create this type of event.

To do this, a success story of Illuminarium that "transports visitors across the African continent with the world's first virtual safari" has been shown., in which Panasonic technology is used and which Digital AV will soon be analyzed.

As Allen has pointed out, "This project illustrates and materializes the technological possibilities available today to help reinvent the world of immersive attractions".

In the virtual session entitled 'How to surprise the audience: technologies to create immersive experiences', Thomas Vertommen and Ben Mitchell, Product Marketing Manager and Space Creation Systems Engineer, Panasonic, respectively, have shown the options to design immersive attractions.

In this respect, Executives have highlighted the new ultra-short throw zoom lenses (UST) for your LCD laser projectors, that open up new possibilities of visual and immersive experience to the location-based entertainment industry, by integrating the audience into the action (more details on Digital AV).

In addition, Vetommen and Mitchell have made an overview of the potential that 3D systems bring in this industry, as well as low-latency playback (240 hz) to improve image quality and provide a more realistic experience to theme parks and attractions, among other topics.

last, Those attending this virtual event have also been able to know the vision of top-level representatives of the attractions and entertainment industry. This thematic forum was attended by Jan Maarten de Raad and Robin vander Want, CEO and Director of Project Development, respectively, of JoraVision; Stephane Bataille, CEO of Alterface, and Chad Kunimoto and Thomas Vertommen, panasonic.

Other articles on Alterface, Illuminarium, JoraVision, Panasonic, Panasonic Europe