L'Oréal improves consumer interaction thanks to digital signage

The solution that has been implemented includes NoviSign's digital signage software and Luxx Light Technologies eShelf shelf displays.

The cosmetics company L'Oréal has more than 35 internationally known brands like Maybelline New York, Garnier, Giorgio Armani Brauty, Yves Saint Laurent, Ralph Lauren and L'Ancome Paris. With these brands, the group seeks to respond to the needs of each consumer.

In order to create novel shopping experiences and drive new dynamic sales activities, they have opted for digital signage technology in the store.

With hundreds of products scattered across the aisles, signage endpoints had to be strategically installed on shelves to deliver personalized, product-specific content. The content management process was required to be efficient while maintaining scalability and control at the enterprise level.

After a pilot project, L'Oréal Group selected Screens-TV, a certified partner of NoviSign, to perform a complete store-wide digital signage update that includes NoviSign software and eShelf retail shelf screens Luxx Light Technologies.

To better reach customers with new promotions, sales and educational content, these visual media have been installed, replacing static price tags. This update has opened the door to a whole new way to deliver product information directly to customers.

With this solution, L'Oréal can directly influence customers' shopping habits from their corporate location using any PC or Mac. Strategically implementing eShelfs in high-traffic corridors, the company can tell the story of its brand while creating unique and memorable shopping experiences.

From showing engaging digital media to playing educational content in new products, L'Oréal's marketing department can create, edit and send content remotely to shelf screens using NoviSign's main design studio.

L'Oréal Group has created immersive content designs made on demand, eye-catching business messages, exclusive sales and visually appealing promotions. To maximize promotions and optimize planograms, L'Oréal leveraged built-in programming tools for content updates that reflect the expiration schedules for selling urgent materials.

eShelf displays transformed traditional retail shelves into visually appealing media, that improve customers' shopping experience. Thanks to these ultra-bright equipment 700 Nit, L'Oréal group attracts customer service.

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