Samsung at LVCVA

With its more than 3.000 m2, the video wall Samsung IF Series has been installed in the West Hall of the Las Vegas Convention Center to welcome guests and dazzle visitors with its high definition and captivating content.

Samsung at LVCVAThe Las Vegas Visitor and Convention Authority (Las Vegas Convention and Visitors Authority – LVCVA), Samsung Electronics and Samsung SDS America have made a cutting-edge digital experience in the new West Hall Las Vegas Convention Center. It's a visualization infrastructure that highlights Samsung's large-format video wall.

With an elegant outdoor design and plenty of natural light, the atrium of 426.720 The Convention Center's square meters features an immersive, interactive digital signage system designed to deliver a modern, uninterrupted experience, to show images and promotional messages of the fairs that are organized and of the exhibitors.

For the configuration of this video wall of more than 3.000 square meters has been used Samsung Led technology IF Series with a pixel pitch of 4 Mm. A visual support that is illuminated by the sun as it enters through the windows of the West Hall, welcomes guests and dazzles visitors with ultra-high definition resolution and captivating content.

The transformation began in March 2020 when Samsung SDS received the tender to digitally transform the West Hall with Samsung's display and signage technology.

"This state-of-the-art facility consolidates LVCC's position as one of the world's leading meeting destinations, events and trade fairs. With this installation it offers an innovative digital experience for exhibitors and attendees”, points out Sean Im, CEO of Samsung SDS America.

Samsung at LVCVA

Digital signage infrastructure

At the heart of the LVCC signalling network are Samsung screens. With the installation managed by Design Communications (Dcl), and comprehensive content/device control, videowall mapping, mobile design and interactive platform capabilities 22thousands cms, the project sets a new standard for the industry.

This infrastructure consists of hundreds of exhibits throughout the facility, which includes a Led video wall, 17 technology visualization media microLED and different indoor screens.

In addition, videowall of more than 3.000 square meters mentioned above, the center counts 14 directional signs located on the roof and three interior towers to improve visitor comfort and accessibility. These are designed with microLED technology The Wall of 1,2 Samsung mm.

In addition, seven large directional signs, located on the roof, help guide visitors through the building, as well as informing and entertaining passers-by.

It also features 16 3D wayfinders with digital touch screen that allow the visitor to reach their destination.

last, in 93 meeting rooms have installed screens of 49 Samsung inches so sponsors can communicate their content to guests.

Samsung's dynamic signage and 22Miles content management and guidance solutions extend to the Convention Center Loop, the new underground transportation system that will take convention attendees through the sprawling Tesla vehicle campus. The three stations in the system will have more than 38 square meters of Led signage with a pixel pitch of 1,2 Mm.


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by • 19 Apr, 2021
• section: Case studies, control, Digital signage, display, Dynamic advertising