Daktronics digital signage enhances advertising messages at Emaar Marina Mall

Daktronics has been associated with Emaar Malls to design, manufacture and install 24 Led double-sided screens for indoors and two more on one of the connecting walkways in the mall Marina Mall de Dubai (United Arab Emirates).

The installation and activation of Led displays was completed in early 2021 and they are already operational making the contents that customers who come to this shopping center shine brighter than ever.

these 24 Double-sided screens are installed in the open atrium area of the mall, between the plants, to share information and advertising from the different brands and premises present. Each measures 2 meters high by 1 metre wide and has a pixel separation of 2,5 Mm.

The two screens on the connecting gateway are located in the Dome Atrium. Each of them measures 1,5 meters high by 12,5 meters wide and features a pixel separation of 3,9 Mm.

Ahmad Dahmash, regional director of Daktronics, emphasizes that “Emaar Malls is always aware of the latest technology trends. Continuously upgrade your systems with the highest quality displays and performance to exceed market expectations. Marina Mall's digital installation allows for great flexibility to quickly adjust messages”.

The pixel density and quality of the fifty screens ensures crisp, pristine images at high resolution, surprising customers walking around the mall. It is noteworthy that content and messages can be coordinated on all screens at the same time or adjusted according to the area of the mall or the direction customers look as they move through the different spaces.

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