3D creativity first reaches urban digital furniture

THE PLAY LIVE CIRCUIT! of Clear Channel Spain will show, for the first time, A 3D effect on urban furniture (In more than four hundred screens) performed by BCN Visuals In the campaign of PHD Media Spain to Volkswagen.

The campaign to promote the new and electric Volkswagen ID.4 100% SUV will be issued in the circuit Play Live! From outdoor advertising specialist Clear Channel, which will be seen in more than four hundred screens nationwide, With a piece developed by BCN Visuals that simulates a 3D effect So far never seen in urban digital furniture (See attached video).

The objective of this campaign of the Strategic Media Planning Agency PHD Media For Volkswagen is to transmit innovation, Get notoriety and reach great coverage by adapted 3D creativity, Barcelona, Valencia, Sevilla, Málaga, Bilbao and Vitoria.

For the first time in the world, a 3D creativity can be seen in the outer environment of urban digital furniture, With great coverage and frequency, since so far these types of animations and creativity in three dimensions had only been carried out on large format LED screens.

The design of this innovative 3D creativity in this type of exterior digital supports has been made to measure for this campaign for BCN Visuals, adapting to this type of advertising format and commercial positioning and coverage needs.

As Mónica Kühnel explains, Commercial Director of Clear Channel, “It has been a challenge and many weeks to get the final piece that transmit a 3D effect, being at the same time faithful to the image of innovation that Volkswagen demanded. It has been worth it, since it will impact millions of people from seven cities that the campaign will not leave indifferent. This is a good example of how we can climb technologies and creativity to our supports”.

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