Culdesac, Led Dream and Media Markt B2B energize Roca's showroom in Casablanca

Led visual technology and dynamic digital lighting are integrated into the façade of the new space of Rock in Casablanca (Morocco), that has counted on Culdesac, Media Markt B2B and Led Dream to enhance your brand.

Rock, multinational company specialized in design, Production and marketing for bathroom and home space, has completed the comprehensive renovation of its most representative showroom in Morocco, located in the city of Casablanca.

The aim of this comprehensive renovation has been to prioritise detail and quality in all its spaces to offer a complete solution to its clients and professionals in the field of architecture and design. To do this,, Led technology and digital lighting have taken on special prominence in the Roca Casablanca showroom.

This project has been led by the client himself, The Design Studio Culdesac and Media Markt B2B. The latter has relied on its partner's LED technology Led Dream, who has been in charge of the creation and final design of the digital visual concept that enhances Roca's image as an avant-garde brand in its sector.

The combination of architecture and LED technology in video and lighting have resulted in an avant-garde space of inspiration and design, in which professionals can learn about the latest solutions for bathroom space and comfort at home with a unique experience.

One of the novelties of this showroom is the attractive digital composition created on its façade, in which a digital LED lighting system has been installed in the form of vertical lines, with a total of 120 units, each with almost 3 meters in length.

This design also houses an outdoor LED screen, of 3×1,5 metre, high-resolution and pixel pitch 3,91 mm Gold Wire by Led Dream. For installation, This manufacturer has relied on its partner Lumalia Creative Studio (More information at Digital AV), whose team has designed the dynamic digital lighting system, Custom-made for this façade, which allows you to display different digital effects and is synchronized with the contents displayed on the LED screen.

From the light and corporate colors (White, Black and blue) of the brand, which through programming vary throughout the day, The façade offers different visual effects, both day and night. For control, Lumalia and Led Dream have trusted ProtoPixel and their control systems.

It is a comprehensive project of LED technology in video and digital lighting, spanning from manufacturing to supply, Implementation of necessary structures and installation, Start-up and contents, with the aim of transmitting a differential value and providing more visibility to learn about the new ranges of Roca products.