Culdesac, Led Dream and Media Markt B2B energize Roca's showroom in Casablanca

Led visual technology and dynamic digital lighting are integrated into the facade of the new rock in Casablanca (Morocco), who has counted on Culdesac, Media Markt B2B and Led Dream to boost your brand.

rock, multinational specializing in design, production and marketing for bathroom and home space, has completed the comprehensive renovation in its most representative showroom in Morocco, located in the city of Casablanca.

The objective of this comprehensive renovation has been to take precedence over detail and quality in all its spaces to offer a complete solution to its customers and professionals in the field of architecture and design. To do this, Led technology and digital lighting have taken on special prominence in the Roca Casablanca showroom.

This project has been led by the client himself, the design studio Culdesac and Media Markt B2B. The latter has relied on his partner's Led technology Led Dream, that has been responsible for the creation and final design of the visual digital concept that enhances Roca's image as an avant-garde brand in its sector.

The combination of architecture and Led technology in video and lighting has resulted in an avant-garde space of inspiration and design, where professionals can learn about the latest solutions for bathroom space and home comfort with a unique experience.

One of the novelties of this showroom is the attractive digital composition created on its facade, in which a digital Led lighting system has been installed in the form of vertical linears, with a total of 120 units, each with almost 3 meters in length.

This design in turn houses an outdoor Led display, 3×1,5 metre, high-resolution and pixel pitch 3,91 mm Gold Wire by Led Dream. For installation, this manufacturer has counted on its partner Lumalia Creative Studio (more data in Digital AV), whose equipment has designed the dynamic digital lighting system, tailor-made for this facade, que permite visualizar diferentes efectos digitales y está sincronizado con los contenidos que se muestran en la pantalla Led.

From light and corporate colors (White, blacks and blues) brand, that through programming vary throughout the day, the facade offers different visual effects, both day and night. For control, Lumalia and Led Dream have relied on ProtoPixel and their control systems.

It is a comprehensive project of Led technology in video and digital lighting, ranging from manufacturing to supply, implementation of necessary structures and installation, commissioning and content, with the aim of transmitting a differential value and providing more visibility to know the new ranges of Roca products.

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