Infiled ICBC changzhou

In the form of ‘L’, the Ad Led screen Infiled, covering a total area of 365,6 m2 of the shopping area of the Chinese city of Chahgzhou, integrates sound and image to encourage sales and tourism.

With some 50 meters wide and 8 high, the big outdoor advertising screen of Infiled P10 is the main dynamic visual appeal, which has recently been installed in the building ICBC Changzhou, in the commercial district of the Cultural Palace of this Chinese city.

Infiled ICBC changzhouDesigned in the form of a L to adapt to integrating into the facade of the building, Infiled has developed a high-end and customized smart Led module, that not only increases the viewing angle of ads, but captures the public's attention from two directions. Even when viewed from hundreds of meters away, the visual content displayed on the screen is clearly visible.

Unlike outdoor commercial visual systems, this Led screen developed by Infiled for this project uses a mask, special matte black, that creates ultra-high contrast, optimal color performance and flawless display effects, so the content is fluidly uniform and mosaic-free.

Infiled ICBC changzhouOne of the elements that has been taken into account has been to follow China's policy to limit environmental impacts and foster a energy-saving society, lowering the carbon footprint. Chinese company Infiled has followed this national strategy and the screen installed in the ICBC building represents this commitment.

Like this, Led screen brightness can be adjusted according to the conditions of the environment, avoiding an unwanted visual impact on pedestrians and cars passing through the area. In addition, has IP65 protection (front and rear) to withstand adverse weather conditions and provide stable operation.

In addition, the manufacturer has equipped this Led display with a cooling and temperature control system to run long-term and uninterrupted 24/7.


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by • 13 May, 2021
• section: Case studies, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Dynamic advertising