SNA Displays provides digital signage to downtown North Hollywood

The digital signage network that has designed and supplied SNA Displays It is made up of three large-format Empire outdoor LED screens.

SNA Displays has manufactured and supplied a digital signage solution made up of three LED screens Empire al Stay West, a shopping and entertainment destination located in the heart of North Hollywood. In total it has provided almost 610 square meters of outdoor digital signage that will be used primarily for out-of-home advertising (out-of-home – OOH).

Noho West describes itself as a Community Plaza, designed for “celebrate local art and color, in a vibrant walkable neighborhood setting”. This shopping and entertainment center is organized around a central plaza and a main street lined with shops. The location currently offers a variety of shops, health and beauty services, offices and catering establishments.

Its owners Merlone Geirer Partners They plan to expand the site to include a movie theater, a professional office tower and more than 600 multi-family residential units. When it is completely done, Noho West will comprise more than 300000 square feet of mixed-use space.

“Noho West is a perfect example of modern retail”, comments Pete Simon, SNA Displays Sales Director. “The future of the retail experience is to offer many destinations and tie it all together with a next-generation signage network”.

The company Yesco has been in charge of managing the installation of the screens, while Tri-R has designed a creative and very efficient data transfer system, as well as an Internet connection that connects the displays to building control and keeps them on the same network.

Two of the digital screens are installed at the north and south ends of the center, while a third looks inside and across the street from a future movie theater, where customers can see the screen when leaving.

The Led screens mounted on the south and north facade, one oriented horizontally and the other vertically, They have a pixel pitch of 12 mm.

These have a size of 580 pixels high by 1.005 wide and 820×480 pixels, respectively. Besides, Approximately one-third of the vertical screen extends above the roof of the building on which it is mounted. They are positioned to face outwards and attract guests to the site's attractions.

The third screen is oriented towards the interior and measures 660×1.240 pixels has a pixel pitch of 8 mm. It is intended to be more versatile, displaying event information, third party advertising and even movie nights. This trio of Led screens contains approximately 1,8 million pixels in total. SNA Displays is in the process of installing kiosks and is also responsible for project management.