SNA Displays provides digital signage to the center of North Hollywood

The digital signage network that has designed and supplied SNA Displays consists of three large format Empire outdoor Led screens.

SNA Displays has manufactured and supplied a solution of digital signage integrated by three led screens Empire to the Noho West, a shopping and entertainment destination located in the heart of North Hollywood. In total it has provided almost 610 square meters of outdoor digital signage to be used primarily for off-home advertising (out-of-home – Ooh).

Noho West describes himself as a Community Plaza, designed for “celebrate local art and color, in a vibrant pedestrian neighborhood setting”. This shopping and entertainment center is organized around a central square and a main street lined by shops. The location currently offers a variety of stores, health and beauty services, offices and catering establishments.

Its owners Merlone Geirer Partners plan to expand the site to include a movie theater, a professional office tower and more than 600 multi-family residential units. When done completely, Noho West will understand more than 300000 square feet of mixed-use space.

“Noho West is a perfect example of modern retail”, says Pete Simon, SNA Displays Sales Director. "The future of the retail experience is to offer many destinations and unite everything with a state-of-the-art signaling network”.

The company Yesco has been responsible for managing the installation of the screens, whereas Tri-R has designed a creative and highly efficient data transfer system, as well as an Internet connection that connects the screens to the control of the building and keeps them on the same network.

Two of the digital displays are installed at the north and south ends of the center, while a third faces inside and across the street from a future movie theater, where customers can see the screen when they leave.

Led screens mounted on the south and north facade, one horizontally oriented and the other vertically, present a pixel pitch of 12 Mm.

These are of a size of 580 pixels high by 1.005 width and 820×480 Pixels, respectively. On the other hand, about a third of the vertical screen extends above the roof of the building in which it is mounted. They are placed to look out and attract guests to the attractions of the place.

The third screen is facing inwards and with measures of 660×1.240 pixels features a pixel pitch of 8 Mm. It's meant to be more versatile, showing event information, third-party advertising and even movie nights. This trio of Led displays contains approximately 1,8 millions of pixels in total. SNA Displays is in the process of installing kiosks and is also responsible for project management.

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