Willab Garden bets on digital signage with interactive Elo screens

In its new flagship store, and with the idea of optimizing the customer experience, have been installed 24 interactive touch screens 22 inches of Elo.

The Swedish retailer Willab Garden has transformed its showroom with a digital signage solution based on interactive screens Elo Touch.

Willab Garden is a Swedish retailer of greenhouses and other gardening and growing products. Last March he opened a new store in Båstad (Sweden) in which they are exhibited 40 greenhouse models along 2.300 Metro in a modern and cozy showroom. And this summer he's going to an in-store restaurant to further enhance the shopping experience..

Customers adapt their greenhouses by selecting the size, Type of glass, colour, Roofing material, lighting and many other customizations.

With this range of products and the wide range of customized options, Its pricing structure is complex. This is why they decided to replace all the paper signs they had in the store with a digital solution.. This had to be simple to handle and the contents easy to update, with new prices and promotions. The project included the installation throughout its flagship store of 24 touch screens.

formerly, Customers needed a sales agent to answer questions about the range of possibilities and prices of the products.. now, The Digital Signage solution optimizes customer service and responds to their needs.

To optimize the complex pricing structure, Joakim Engstrand, Director of Information Technology at Willab Garden, decided the best option was to display pricing information on interactive displays located throughout the store. Joakim was already familiar with Elo touchscreens and turned to Swedish reseller Sumzed for his project..

the 24 touch screens 22 inches based on Elo Android, mounted on floor supports, display information about the specific models of greenhouses next to them.

All of them are connected to EloView, Elo's content and device management platform for Android units. This allows Sumzed to remotely manage touch screens and their content..

Willab Garden website

The screen also grants access to the Willab Garden website, which is an important tool for both staff and customers.

The software solution allows the user to select the product and model they want to learn more about.

All content in the store is web-based, and the product guide and configurator are also accessible from the Willab Garden website.

Whether the customer starts setting up their product online or in-store, The experience is the same. Each choice is displayed through the configurator, while updating the total cost. All information on the screens is generated from the website, and new models and product updates are also visible on store screens, No need for additional management or updates.

Once the solution has been evaluated in this store, Willab Garden will take you to other locations.

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