Cross Space revolutionizes Tokyo with a huge 3D cat on its DOOH commercial display

the 154,7 m2 of curved Led screen of Cross Space, located in its building in Shinjuku Square (Japan), it now serves as a home for a tender and gigantic cat with 3D effect, result of a surprising commercial action that has impacted worldwide.

The cat is not even sad, nor is it blue, now it's a giant feline with 3D effect which has surprised half the world from the curved trading screen Cross Shinjuku Vision, with resolution 4K, of 154,7 m2 and pixel pitch 6 Mm, of Cross Space, located at the exit of Shinjuku railway station (Tokyo), whose influx was reflected with a Guinness Record in 2018 for being the busiest in the world.

Cross Space commissioned the creation of this unique cat with three-dimensional effect to technology companies MicroAd Digital Signage and Yunika for a commercial on the curved screen that occupies the roof of a three-storey Cross Space building, in which events are held and now promoted with this visual initiative.

This creative action DOOH has surprised worldwide, to the point of going viral, not by the 3D effect or illusion that can be seen at a certain distance, in the corner of the curved screen, and that it has been seen in other facilities - such as the big giant wave created in South Korea by the Koreans Samsung and d'strict, or with the spaceship that is freed from a curved Led screen of Liantronics in Chengdu (China) analyzed by this journal-, but by the tenderness of his meows and yawns (thanks to the on-screen speakers), when you wake up and fall asleep, and that have captivated millions of people.

specifically, this gigantic and tender feline has appeared so far on the commercial screen and in a video that has gone viral (with more than 4,8 millions of visits) only seventeen seconds.

The official issuance of the announcement, which takes place today, 12 July, starts at 07:00h (a.m., when the cat wakes up and does the same with the thousands of passers-by who at that time are going to take mostly the train, and with funny appearances in spaces between ads, to the 1:00h a.m. when yawning and sleepy eyes you go to sleep.

As pointed out in a statement by those responsible for Cross Space, “is a cat cálico, domestic, giant created in 3D with the quality of a successful cinematic film that will provide surprises, tenderness, laughter and 'healing’ to users passing through the area”.

Other articles on Cross Shinjuku Vision, Cross Space, MicroAd Digital Signage, Yunika