IAB Spain appoints Mikel Lekaroz president of the association

The appointment of the president, Mikel Lekaroz, CEO of Adbibo Technologies/Next14, as well as the new members of the Board of Directors have been made during the last Ordinary General Assembly.

During the celebration of its Ordinary General Assembly, IAB Spain has chosen the composition of the new Board of Directors that will cover the mandate that begins in July 2021 to july 2022.

Mikel Lekaroz, CEO de Adbibo Technologies/Next14, has been elected president of IAB Spain, position he will hold for the next two years, replacing Ángel Fernández Nebot, country manager of Smartclip in Spain and vice president in Latam.

Julio Manso, Vice President of Sales & Marketing de AcuityAds, He is the new vice president of the association, position held until now Rafael Serrahima, Managing Director GroupM Services. The new Treasurer of the association is Rafael Martinez from LiveRamp, replacing Mikel Lekaroz, and Sonia Paz joins as secretary of the Board of Directors.

The rest of the members of the Board of Directors are made up of: Action against hunger (Laura Fontanet), Atresmedia Advertising (Marta Rojo), AXA (Jesus Ramirez), Be a Lion (Gonzalo Casas), CM Vocento (Jesus Carrera), Freeda Media (Beatriz Medina), Gaming House Media (Carlos García-Acevedo), Public Media (Ricardo Molero), Rebold (Ruth Blanch), Telefónica (Cesar Alonso) and Editorial Unit (Orero Bin).

During the Ordinary General Assembly, In addition to having approved the accounts of 2020 and the budget for 2021, The actions carried out and milestones achieved in the recently concluded financial year have been presented..

Highlighting the historical record of the number of net additions of associates, as well as the implementation of key projects at the national level such as the development, together with the Innotech working group, del TCPF (Transparency, Consent and Privacy Framework) the universal ID solution, open source and non-profit, for unauthenticated traffic as a response to the challenge posed to the digital advertising industry by the disappearance of third-party cookies starting in the second half of 2023.

At the European level, The adhesion of IAB Spain to the PIMCity project has been highlighted, an initiative promoted and financed by the European Commission to generate a set of tools that allow companies to interact with the user in data requests, offering different incentives in exchange..