HP Technology, with an innovative design and maximum performance, at the service of creative professionals

Thinking about the demanding environment faced daily by creative and technical professionals in media and entertainment, HP has developed the Z by ecosystem Hp, which aims to help transform creative processes and accelerate workflows from anywhere.

Every day more creative professionals need to push their teams to the limit to produce and edit works at the highest resolutions. Create groundbreaking experiences, able to captivate the audience and with the best accurate quality of powerful and flexible technology, that facilitates improving productivity in a collaborative environment, in many cases relocated, ensuring professional-level performance.

On the other hand, the diversification of media for the distribution of content in different resolutions and platforms requires tools capable of offering immediacy in post-production of the different versions and a special attention to color, dynamic range and frame rate.

now, with ZCentral, unlike a virtual server or cloud solution, power users get a shortcut and indivisible access to the workstation to do 3D modeling or 4K video editing from almost any device. Sensitive IP is also protected, since all connections are encrypted and data are blocked thus ensuring maximum security in the protection of content throughout the chain.

For its part, the Z by HP workstations are designed to support any workflow that arises from them, being able to handle dual CPU and dual graphics card configurations for maximum performance.

Color accuracy

The accuracy and accuracy of the color is a critical element in the work of creators. That's why, the HP DreamColour displays deliver effortless, accurate, predictable color processing while working with True-2K and 4K content.

HP DreamColour monitors give you peace of mind that the built-in self-cleaning on each display is the same industry standard you would find if a project were sent to a color correction service. In this way, it is possible to ensure that in post-production every detail with which both director and director of photography conceived their work is respected. Even, in the most demanding environments of high dynamic range and color depth.

In addition, with graphics Nvidia, Z by HP workstations enable powerful graphics performance and RTX-powered rendering.

Remote collaboration

While in recent years the collaborative and remote work were already a reality, the pandemic has accelerated this revolution. Users of the audiovisual world need to have access from anywhere on the planet to the same power they have in their workplace.

These users, they have never faced challenges such as those posed in 2020-2021, with the move to remote environments.

Traditionally, users in this sector have been chained to their desktop, needing large workstations to process and manage large volumes of data and programs. Like this, have not been able to access the benefits of remote work, like the freedom to work anytime, anywhere, virtually lead teams and manage workflows from home.

IT decision makers (ITDM) in sectors such as media and entertainment they support users who face different performance challenges when working and collaborating remotely. If users are not equipped with the right technology, could face latency and file accessibility issues, to name a few. In the light of the evolution of the workplace, now is the time for organizations to invest in a centralized, long-term solution that enables their users to work productively, safe and happy, from anywhere and anytime they choose.

As social and office restrictions begin to ease, the hybrid work is bound to increase as many organizations adopt flexible working policies. To ensure that advanced users have the option to work remotely, they need devices that are powerful but also give them the freedom to work from the office, the home or a café.

The cloud looms as one of the pillars on which the new normal will be based, but as remote IT workloads increase, increases pressure on cloud infrastructure. That's why, HP's proposal with ZCentral is the only single-source remote workstation solution. A simple solution from start to finish.

Yield, security and portability

In a world in which the real and virtual image are merging blurring its boundaries like never before, 3D workflows are becoming increasingly popular. the 45% of advanced users use 3D tools that combine real images without the human eye being aware of it.

Film sets that include both augmented and virtual reality are increasingly widespread, an overall growth of the 67% in the RV and AR TAM between 2015 and 2025. Moving the real world in a virtual universe requires powerful hardware tools that do not impose power or workplace limits.

the 80% of professional creators and advanced users want to continue working from home full or part-time even after the reopening of offices. Flexibility in how and where they work is critical. However, in an environment of media and entertainment, security is key. In fact, the 78% of IT managers believe that more remote work will mean more security risk.

parallel, global investment in cybersecurity will be of some 5,2 trillions of dollars in 2023, as threats to information security continue to grow in frequency, variety and scope. At the same time, year-on-year growth is growing at a rate of 12% due to data breaches.

The advantage of ZCentral is that only pixels are transferred over the network, which means that the information remains locally in the data cabinet, thus ensuring its inviolability.

Directors, post-producers, Colorful, Designers, VFX technicians… they are getting used to working with total flexibility in terms of schedules and location (most spend more than the 40% of your time away from your desk). While in other industries, carrying a laptop under your arm was commonplace, in media and entertainment, and due to the hardware requirements themselves, made this option unfeasible.

Although there has been a growth in the 47% in thin and light form factors in the latter 3 years, most workstations are not designed to enforce workflows with professional applications, graphics or color accuracy... until now that HP has set out to break the chains that bind creatives with new additions to their workstations as HP ZBook Studio G8, ZBook Fury G8 or ZBook Power G8.

No doubt, laptops that have nothing to envy to a desktop workstation and that, No doubt, help creatives tackle complex, graphics-heavy projects from anywhere.

Other articles on Hp