A Planar DirectLight X video wall welcomes you in Coral Gables

In the lobby of the North Office Tower, of the Plaza Coral Gables development in Florida, A video wall has been installed Planar DirectLight X 6×6 metre, with a pixel pitch of 1,8 mm (DLX1.8) and a 13-inch configuration×23.

Coral Gables Square is a Mediterranean-style development located in the heart of downtown Coral Gables and is the largest mixed-use project in the history of the city of Miami.

It spans three city blocks and includes two office towers, a luxury apartment building of 17 plants, a Loews hotel in 242 Rooms, 35 Low-rise lofts/apartments and 49.377 square meters of retail space, Restaurants and leisure. The promoter Agave Ponce is building this project of 500 million dollars in overlapping phases with an expected completion date of August 2022.

The North Office Tower was completed at the end of 2020 and has become the new headquarters of Agave Ponce. The Ponce de León building, one of the main thoroughfares in Coral Gables, and the two-story ground-floor lobby doubles as an introduction to the entire Coral Gables Plaza development.

As a defining feature of the North Tower, and the project as a whole, a Planar DirectLight X Led video wall of almost 6×6 metre, with a pixel pitch of 1,8 mm (DLX1.8) in a configuration of 13×23.

Installed by the AV integrator Pro Sound & Video, the Led Planar DirectLight X video wall is placed about two meters from the ground and extends almost to the ceiling of the lobby, to 1,5 meters from the ground. According to Chad Christensen, Chief Technology Officer of Agave Ponce, Led video wall sends a message to visitors: that seeks to make a difference.

“The Led video wall is very impressive, and makes it seem that the building is unlike any other in the area. It represents what we bring to the table in terms of premium office space, Hotels, Residences and shops”, explains Christensen.

Pro Sound & Video worked with Planar, Agave Ponce and the building's architect on the design of the video wall and installed the DirectLight X in the space, using a custom Draper mounting solution. “The video wall looks amazing in space”, comments Mark Wilson, Pro Sound Account Executive & Video. "It is the most outstanding feature of the room, just magnificent".

Welcome equipment

The DirectLight X Planar LED video wall provides a compelling tool to generate dynamism in the lobby and boost occupancy in the North Tower. “We use it to welcome new and future tenants”, Christensen clarifies. “It lets them know that we understand how important it is to incorporate the latest technology into such an office building”.

Coral Gables is known for its arts scene and rich cultural history. From the moment the video wall was planned, one of Agave Ponce's main intentions was to use Planar DirectLight X as a digital canvas for art in public places.

“Art and culture are rooted in the city's process, and it was important for us to contribute to this”, says Christensen. “We plan to partner with the city and host many events. Our goal is for the LED screen to serve as a community wall to present different forms of artwork and support local artists.”

Agave Ponce hired the company Blackdove, based in Miami and dedicated to digital art, to provide you with collections of video works to be displayed on the Led video wall. It also features content and images exclusive to Mexico.