Telefónica Tech adds C2RO Perceive to its portfolio of video and AI analysis

with C2RO Perceive, Telefónica Tech has a real-time video analysis solution based on Artificial Intelligence.

Telefónica Tech has signed an agreement with the Canadian C2RO to include the solution Perceive in its portfolio of IoT and Big Data services. The goal is to improve customer experience and efficiency in spaces.

With this alliance, both companies will jointly offer this real-time video analysis software solution based on Artificial Intelligence. Its application is focused on spaces, retail in general and smart cities. It seeks to establish behavior patterns that help companies make better decisions about their future strategies.

"The alliance with C2RO reinforces our desire to continue using the capacity of Big Data and Artificial Intelligence to achieve better efficiency in the decision-making of companies, to boost their recovery and growth", Explains Gonzalo Martín -Villa, CEO de IoT & Big Data at Telefónica Tech,

This solution allows you to reuse existing surveillance cameras without making use of personal biometric data.

All data is delivered anonymously and, subsequently, are processed and encrypted by deleting all personally identifiable information. This ensures that they comply with the most restrictive privacy regulations, as GDPR. C2RO Perceive offers focus 360 degrees in the field of visitor traffic with a high level of accuracy.

The C2RO Perceive solution adds to the platform Smart Steps, designed and patented by Telefónica Tech, achieving a unique space analysis value proposition in the market.

Smart Steps combines anonymous and aggregated customer mobile data with other behavioral data to generate useful and reliable information, facilitating decision-making in order to optimize spaces, improving its efficiency and reducing costs.

In this way, a global analysis is offered that allows to know the potential and profile of customers or visitors to the area (gender, age, socio-economic level, Etc.), how many visit each space and how they behave within it.

The complementarity of both solutions, C2RO Perceive and Smart Steps, allows Telefónica Tech to obtain anonymous demographic information based on AI algorithms.

Organizations can get to know their customers and visitors better, so they can deliver a more personalized experience; as well as analyze the flow and movement of people in a space and achieve conversion ratios of points of interest or areas.

To this is added, In addition, the ability to control occupancy and evaluate the efficient use of space and understand how visitors or customers interact with different services or even know if a certain product has been looked at or touched.

"We are very proud to be Telefónica Tech's official provider of video analytics on AI technology that provides an innovative Video Analytics capability to its IoT and Big Data portfolio and always prioritizing consumer data protection", Clarifies Riccardo Badalone, CEO of C2RO.

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