Sonos enhances with its technology the sound experience at Liverpool FC

At the start of the football season, the Liverpool FC has signed an agreement with Sonos to be your official audio partner and offer the best sound experience to your fans at Anfield Stadium.

With a multi-year deal with the English team Liverpool FC, the audio specialist Sonos will be the official product and audio content partner of the Anfield Stadium, clubhouse, with the aim of improving the experience of fans during matches.

He points this out. Pete Pedersen, Vp. Sonos marketing: “sound has always been a fundamental part of the sport because it injects energy into matches, either when players listen to music to motivate themselves before going out on the field, when fans chant in the stands or when recreating at home the experience that is lived in the stadium”.

In this sense, Pedersen points out that this collaboration is part of the search “of a team and a fan base that shared our passion for sound. Anfield's electric atmosphere and the city's deep musical roots made Liverpool FC the perfect candidate.”.

As part of his multi-year contract, Sonos will be responsible for creating immersive sound experiences in the stadium, focusing especially on indoor rooms and player areas, in addition to the AXA Training Centre, the club's sports city.

"There is a clear harmony between Liverpool FC and Sonos; we share a great passion for the soundtracks of our experiences - he stresses Matt Scammell, commercial director of this football team-. Sound is what makes Anfield such a special place: when our fans push the team, the number player 12 creates that party-changing environment. We look forward to working with Sonos to connect our fans around the world with the sound of Anfield.”.

With millions of followers worldwide, the sound of Liverpool FC goes through the walls of the stadium, resonates in many other towns and cities and connects fans from all corners of the world.

Sonos will work closely with the Official Liverpool Supporters Clubs to recreate the unique atmosphere that is lived in the stadium, in order to bring it to the homes of fans watching the matches using the home theater products of this audiovisual company.

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