KFC will bring digital signage to more than a hundred of its restaurants

With the help of ZetaDisplay and Boostr Agency, KFC expand its digital signage solutions. Each restaurant will have six screens, as digital menu boards, and tests are being carried out with digital screens in the windows facing outwards.

ZetaDisplay has signed a new agreement with KFC Netherlands and Belgium and the omnichannel CRM and order management platform Boostr Agency to offer digital signage solutions to more than one hundred restaurants in the coming years. 12 months.

He has worked with KFC since 2015 with its webOS solution that supports the delivery of communications and digital campaigns in its restaurants in Nijmegen, Arnhem and Almere.

This partnership will see KFC's digital signage heritage expand to include new and refurbished restaurants in the Netherlands and Belgium.. Each will feature six screens as digital menu boards and tests are underway in several establishments., with digital screens in the outward-facing windows aimed at passers-by.

"The digital customer journey that ZetaDisplay has developed for KFC, based on years of experience, fits with boostr Agency's vision and strategy. Together with KFC, we define a vision of the customer journey in the restaurant with which we enter the market", Explains Bart of Kool, Managing Partner of Boostr Agency.

For internal communications, the staff area of most restaurants will have additional signage for Crew TV, which serves as KFC's internal news network and communication channel.

The various media in and around KFC restaurants are carefully coordinated and planned for each period through a nationwide shopping route., with integrated print and digital assets. In this way, all touchpoints are used consistently and effectively.

"KFC Northern Europe's digital technology team has ambitious goals around the guest experience in and around KFC restaurants.. Boostr Agency is a strategic partner in this regard, integrating the various objectives, technicians and subcontractors, including ZetaDisplay digital signage solutions", Says Richard van Beeren, Senior Director of Digital Technology, KFC Northern Europe.

Boostr Agency has been working with KFC since 2020 and with offices in Amsterdam and Zwolle, delivers the execution of marketing communication in and around all restaurants in holland and belgium, for both the head office and individual franchise partners.

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