Iwall presents its new Affinity commercial circuits

Based on shopping center audiences collected through the Audience platform Iwall, its new Affinity circuits improve impacts in each campaign.

After several years collecting and analyzing data on the behavior of the audience in shopping centers through its Audience platform, the specialist Iwall Contribute now to the advertising market Affinity for “Design advanced circuits, Based on the target target”.

specifically, each of IWall's Affinity circuits contains the most appropriate selection of shopping centres according to its specific target and, In addition, “Modulates the frequency of passes -they point out in the company- making greater pressure on the days of the week and times of the day when the most related target is present in the center, achieving a more accurate impact and greater effectiveness of the campaigns”.

At the moment, The company has introduced four circuits: Family, Business, Point of Sale and Life Style, in addition to the conventional hedging (Digital, Segmentable and flexible), as well as the programmatic buying platform and MOBiwall, already integrated into Iwall Audience (more details on Digital AV).

The presentation of the Affinity circuits has been accompanied by a new corporate image of the website, with more audiovisual content and tools developed by Iwall to increase the effectiveness of campaigns.

Recovery of footfall

Vaccination data, Increased mobility, of national tourism and, Of course, investment by the shopping malls in protocols and safety and hygiene measures, “have favored that the client is trusting them, with the consequent recovery of traffic”, point from Iwall.

According to the different indices of Affluence counting Available, Shopping centers begin to bring their rates of return of influx and sale to levels of 2019 and well above those obtained in 2020.

“This transformation has meant that the centers have made more effort than ever to improve their commercial image, introducing new uses as coworking spaces, gastronomic and relaxing, Student residences..., Increasing the offer of experiences”.

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