K-Array is the choice for Browns' demanding audio requirements

The London flagship store of the luxury boutique of Browns has an audio system based on speakers and subwoofers Lyzard, Truffle and Rumble of K-Array.

After fifty years dedicated to the world of fashion, luxury boutique Browns moved its flagship store from South Molton Street to Brook Street, in the heart of the London Borough of Mayfair. This is located in an old building, restored and reimagined by Milanese architects Dimorestudio. An establishment where audio is an important element and K-Array solutions have been used for its installation.

Browns wants to be a place against the current trends of fast fashion online, without renouncing contemporaneity. Creativity and technology offer visitors an amazing experience.

Sound inside a store is essential for a seamless shopping experience. Music and sound quality unconsciously influence customers and their purchases. At&C Professional System, along with 2B Heard, has been responsible for designing and installing a networked audio system in all rooms.

The challenge was that you could not install the speakers on any of the walls or ceilings., given the state of the building, which restricted size and shape. This considerably reduced the field when selecting a suitable supplier.. To address limitations in equipment placement, a sophisticated technological solution designed to provide highly controlled dispersion from minimal size enclosures was chosen.

Based on position planes and initial acoustic predictions, Dave Wooster, director of 2B Heard, specified a selection of K-Array speakers from the subcompact ranges Lyzard, Truffle and Rumble that fit the small physical spaces.

The subwoofers were hidden in the floor vents as, Again, no visible speakers were allowed. Each of the 26 areas individually controlled by Extron, including changing rooms, enjoy the same level of sound quality as the playlists specially selected by Browns and produced by the 22 mini point sources Lyzard-KZ1 and the 72 ultra-miniature line array speakers Lyzard-KZ14. These are complemented by 17 compact subwoofers Truffle-KTR24 and 44 Compact Rumble-KU44.

Distributing flawless audio to so many speakers and a maze of discrete spaces simultaneously required a creative power amplification infrastructure.. This was possible thanks to the intelligent multichannel amplifiers of Innosonix, another of the brands distributed by 2B Heard in the United Kingdom.

But the biggest challenge was getting the right balance between sound coverage and designers' aesthetic expectations.. The physically minimalist profiles of speakers and subwoofers, and the possibility of choosing the standard finishes of the housings made the task easier, since the polished silver treatment allows the systems to disappear in modern decoration. In many cases they are completely invisible.

A few are finished in black, while in an area, the matrices of lines with white finish are integrated into the ceiling luminaires that surround them.

When you walk around the store and listen to the music, this provides a satisfactory result taking into account that the surfaces are hard and not conducive to audio. Small Lyzard-KZ14 have the ability to produce good coverage in very wide spaces, and that's what made the project work.

Other articles on 2B Heard, AT C Professional System, Browns, Dimorestudio, Extron, Innosonix, K-Array