SNA Displays Led screens preside over the headquarters of Associated Bank River Center

A total of 7,7 millions of pixels, which are distributed in two large Led screens of SNA Displays of its Bold range, preside over the lobby of the North American headquarters of Associated Bank River Center, with personalized content by cFire.

Based in a twenty-eight-story skyscraper in downtown Milwaukee, in the U.S. state of Wisconsin, Associated Bank River Center, the largest bank holding company in this area, has modernized the experience of its visitors in its lobby with the installation of two large Led screens that cover a total of 48 m2 of visualization.

Integrated by the company Camera Corner Connecting Point, the project is based on the line of high-end digital screens for indoors Bold manufacturer's SNA Displays .

Located outside the elevator room on the first floor of the skyscraper, an Led screen of 4 meters high and 6 wide that can be seen from outside the lobby entrance, glass façade, along the central East Kilbourn Avenue.

This screen of the Bold line of SNA Displays has a pixel size of 2,5 Mm, with more than 4,1 millions of pixels (1.620×2.560Q).

In a corridor that connects the lobby of the tower with the Saint Kate hotel has been located the second interior Led screen, with dimensions of 12 meters long and almost 2 high, also with pixel pitch of 2,5 Mm.

This great Led videowall includes more than 3.5 millions of pixels (720x 4,960p), whose most defining and singular architectural feature is its form, in convex curve, with a radius of 3,6 metre.

Both SNA Displays direct view LED displays display custom content for Associated Bank River made by cFire, specialist in branded digital content and immersive art.

For its part, SNA Displays' digital signage network managed services group manages and updates content on behalf of the commercial real estate management company Colliers.

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