MBFWMadrid boosts its fashion shows with a 40m2 Led screen by PRG and MBCS

The 74th edition of MBFWMadrid, which opened yesterday in Ifema Madrid, has as a background for its fashion shows a large format Led screen of PRG and Mediabrands Content Studio, that improves the visualization of the face-to-face and online audience.

The audiovisual specialists PRG and Mediabrands Content Studio (MBCS) They've taken the catwalk MBFWMadrid, which opened its doors yesterday until next year 19 September, one Led screen 40 m2 that complements with a spectacular image the parades that take place in the pavilion 14.1 of Ifema Madrid, and is part of the actions to promote the digitalization of the event.

This large format Led screen offers a total of Three million pixels, with 16 grayscale bits and a refresh rate of 3.840Hz. This visual system incorporates processors of Brompton, with a working capacity in the color space capable of reaching up to 12 Bit.

One of the advantages of this screen at the event, that has been designed to be filmed on camera, is that its Led finish allows it to reproduce the pure black color, providing a great contrast in the recorded image.

All of this creates a combination of display and processors that, next to the Disguise, offers a spectacular live visual experience that has already been used at major events in recent years.

“Having this screen is a great advance for MBFWMadrid that allows improving the quality of the image, both for the in-person public and for the public that views it through the platform”.

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