SNA Display at Mockingbird Station

A Led screen SNA Displays Empire of 8 mm welcomes buyers and residents. A display stand that is used for Dooh signage and contains more than 1,3 millions of pixels with a resolution of 870x 1.520.

SNA Displays has manufactured and supplied Dooh signage to the complex Mockingbird Stationuna, and has done so by providing an outdoor Led screen Empire, with a pixel pitch of 8 Mm, welcoming buyers and residents to the mixed-use complex.

It is located in North Dallas, on the east side of the North Central Expressway, in front of Southern Methodist University and the George W Presidential Center. Bush. In addition to housing a Dart light rail station, has shops, restaurants, The Angelika cinema, Hyena comedy club and luxury apartments.

SNA Display at Mockingbird Station

This is one of many locations in the Dallas metro area that uses SNA Displays Led displays.. and, in this project, the exterior model Empire has been installed on the wall of a garage structure, in front of the luxury apartments of the property. Mainly used for digital advertising away from home (Dooh).

"This new technology is a great example of how cutting-edge digital signage can be used to modernize an entertainment venue.", says Pete Simon, Sales Director, SNA Displays Special Projects. “Mockingbird Station is a modern downtown Dallas that needed an up-to-date medium for its advertisers and sponsors.”.

The installation has been carried out by the company Elevated Systems, based in Dallas, that performed the assembly to replace the pre-existing static signage.

SNA Display at Mockingbird Station

Mockingbird Station's new digital billboard measures 7×12 meters and contains more than 1,3 millions of pixels with a resolution of 870x 1.520.

for Mikell Senger, SNA Displays project manager for Mockingbird Station, Mounting the Led screen on the existing garage structure posed two unique challenges.

"First, on-site load considerations for downstairs parking required a custom counterweight rigging system to lift each of the sub-frame sections. likewise, the installation process required a completely new custom steel structure to accommodate the outdoor display".

BIG Outdoor, one of the leading out-of-home media companies (Ooh), manages the property's media sales.

SNA Display at Mockingbird Station


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by • 30 sep, 2021
• section: Case studies, outstanding, Digital signage, display