Visyon and Orange promote tourism in Valencia with augmented reality and 5G

The pilot experience developed by Visyon and Orange for the Valencia City Council is based on the projection of augmented reality content on tourists' devices using 5G technology.

Visyon (Mediapro Group) and Orange have launched a project for the City council of Valencia in which locals and visitors have been able to discover the history of the most outstanding places of the capital of the Turia thanks to the 5G and to the augmented reality.

For three weeks, citizens have been able to enjoy a pilot test that aimed to lay the foundations of the tourist routes of any city in the world. The experience is based on the projection of augmented reality content on the devices of tourists thanks to 5G technology.

This technology provides speeds higher than 100 Mb/s and peaks up to 1 Gb/s, low latency around 1 millisecond (in front of the 20-30 ms of 4G networks) and capacity of devices connected to millions of them in real time.

In this real experience the host or guide is equipped with mixed reality glasses, while tourists only need a mobile phone. The host person can 'launch' at any time, depending on the place of the tour where they are, augmented reality content for visitors (Videos, Photos, extra information), that they will see on their mobile devices in the form of augmented reality superimposed on the real one.

For example, when a tourist is near the Oceanografic of Valencia, the person who guides can 'launch' to the mobile devices of the tourists in his group the 3D model of the building, videos and photos from when it was being built. Content that they can see superimposed on reality when placing the camera of their mobile focusing towards the Oceanografic.

The pilot test has been supported by The Marina of Valencia, the City of Arts and Sciences and the Department of Tourism of the City Council, as well as the Visit Valencia Foundation. Visyon and Orange have had the collaboration of Prensa Ibérica for this project.

La propuesta también plantea un escenario donde los turistas se muevan libremente por las ciudades, no need for guides, with an application on the mobile that provides the material that the user needs at all times and adapted to their geolocation.

Unlike other augmented reality guides, in this case the quality of the contents is multiplied thanks to the rendering in the cloud and its 5G connection in real time. A dedicated server is able to create the images based on the position of each smart device and send them with total immediacy to create an augmented experience of the highest level, taking advantage of the speed of the 5G network in the city of Valencia. this also allows you to modify the live content.

National 5G Plan

Visyon and Orange are part of a joint venture, alongside Arachnocopter, CFZ Cobots, Elewit (Red Eléctrica Group), Etra, Idrica, Robotnik and other collaborating entities.

This UTE develops different pilots in Valencia to promote the digitalization of different productive sectors of the Spanish economy, thanks to the application of 5G.

The experience of enriched tourism is framed in the National 5G Plan, the program for the development of pilot projects of this technology executed by the public business entity Red.es, driven by the Ministry of Economic Affairs and Digital Transformation and co-financed with the European Regional Development Fund (ERDF).

The objective of this Plan, that has continuity in the Strategy to Promote 5G Technology, is to stimulate the definition and implementation of multiple use cases of this technology through the constitution of an ecosystem of technological partners, that will join their efforts in order to accelerate the process to make the so-called 'digital economy' a reality in the near future.

Other articles on Valencia City Council, Mediapro Group, Orange, Visyon360