The Son Pardo Racecourse installs a Mondo Smart Systems Led screen
This equestrian venue in Palma de Mallorca, in which the popular trotter races are held, It has a Led screen of pure, of 15 m2 and pixel pitch P5, with custom software for the competition.
Trotter racing, whose origins date back to the nineteenth century and enjoy great popularity in several European countries, United States and Australia- are a social reference, sporty, economic and tourist in the Balearic Islands.
How you say Joan Llabata, president of the Balearic Trot Federation, “we are the place in Europe with the most horses per square kilometer. Your breeding is our industry, and trotter racing, our tradition”.
In that equestrian sport, horses must run on the trot, but never gallop. Of the five enclosures that exist in the Balearic Islands, the Son Pardo Racecourse, located north of Palma de Mallorca, is the one that hosts more races of this style (325 in 2020).
The enclosure, managed by the Institute of Equestrian Sport of Mallorca (Institut de l'Esport Hípic de Mallorca – IEHM), has replaced its electronic scoreboard with a large Led screen, of 15 m2 and pixel pitch P5, of pure that integrates the Smart Systems technology of this company and offers optimal visibility of the contents.
Horses do not gallop, but technology does, since the new exterior Led screen of Mondo -which premiered at the end of last August- is a revolution both in the way of presenting the information of horse races and for being an effective channel of communication and marketing.
To do this, Mondo has offered a custom software solution control that adapts to the needs of the equestrian information, since beyond statistics, allows you to project personalized animations of each of the riders, with its competition colors and the name of the horse, as well as the live signal.
The Led Smart Systems display is also synchronized with the photo finish of this racecourse, thus offering the results instantly to all fans.
Another advantage is the use of the Led screen as communication and marketing channel, since it allows to broadcast all types of multimedia content: Banners, Videos, Animations, playlists... An advertising platform to show ads, which is a new way of obtaining income for the racecourse.
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