Swiftmile powers Dooh campaigns in its charging centers with Quividi AMP

Cada centro de la red de carga digital de Miami de Swiftmile it has an advertising screen of 55 inches of two sides equipped with the platform Quividi AMP, to encourage Dooh campaigns.

Swiftmile has incorporated into its infrastructure the campaign and audience intelligence platform for Dooh and Quividi digital signage, to provide loyalty data and advanced segmentation capabilities to your new network in Miami.

This company implements light electric vehicle charging solutions for scooters, electric bicycles and mopeds. Systems that also include outdoor digital displays. Its latest network of cargo centers is being deployed in downtown Miami, reaching millions of travelers and consumers. A total of 22 centers are in operation, with the aim of covering one hundred main locations for 2022.

Each Miami center has an advertising screen of 55 two-sided inches equipped with AMP (Audience Measurement Platform) Outdoor, Quividi's new platform that counts and classifies pedestrians and vehicles simultaneously to generate live traffic and unified print data.

"The data provided by Quividi's solution is crucial to better understand visitors and help shoppers target their ads to the right demographics.", explains Joel Martin, VP of Dooh at Swiftmile.

With this solution it is possible to contextualize the messages against any demographic in real time, to develop dynamic and agile Dooh campaigns.

With the technology it has incorporated into its structures, Swiftmile is elevating the advertising experience for brands, media agencies and programmatic platforms that want to reach the millions of consumers who pass through Miami's hubs every week.", comments Olivier Duizabo, president of Quividi.

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